MediaWatch

Brand Mention Monitoring

Take Control of Your Brand's Media Presence

Be first to know and respond to every conversations about your brand. Our advanced technology gives you complete control over your media presence—tracking mentions about your brand across all channels and empowering you to shape the narrative before others do it for you.

Media Sources

These are the platforms that we monitor for your brand.

Print

Television

FM Radio

National and Provincial Newspapers

Tabloids

Capture every mention of your brand across all media

When your brand appears in the media, you need to know immediately. Our system scans across print, broadcast, and digital channels using advanced monitoring that detects various iterations of your brand name even when misspelled or showin in different contexts.

Check out your complete media footprint

That offhand comment on morning radio? The print article that only appears in provincial editions? The interview your spokesperson thought went well? We convert everything to searchable text so you catch every mention your audience sees—even ones your competitors might miss.

See executive mentions and campaign performance

Your brand monitoring should extend beyond your company name. Our system tracks mentions of key leadership figures, spokespersons, and government officials along with campaigns and taglines to measure their impact.

Transform mentions into meaningful metrics

“How’s our brand trending?” Finally, an answer beyond gut feeling. Our analysis categorizes coverage as positive, negative, or neutral, turning media mentions into quantifiable data that proves your PR impact to stakeholders.

Know exactly how your brand appears in every context

Numbers only tell half the story. Our monitoring also captures the actual media content with visual verification options, you see exactly how your brand appears across different channels.

Turn competitor coverage into your strategic advantage

Your rival just launched a campaign that’s getting traction, but where exactly? Our monitoring covers your entire industry landscape, revealing competitive blindspots and market opportunities before they become obvious to everyone else.

What our media analytics reports include

Comprehensive Media Coverage

We monitor your brand across all media channels—national and provincial newspapers, online news, blogs, TV broadcasts, and radio providing complete visibility of your brand’s presence.

Advanced Monitoring System

No more missed variations of your brand name. Our system catches even contextual references that basic monitoring tools miss.

Brand Variation Tracking

Our system captures iterations of your company name including common misspellings, abbreviations, and formal/informal variations, delivering thorough coverage.

Smart Keyword Detection

Our system converts all media to searchable text—even scanned print articles and broadcast audio to make sure you never miss a mention regardless of format.

Easy Multi-Channel Monitoring

One dashboard for all media types. No more juggling separate tools for print, broadcast, and online coverage.

Know how your brand is perceived

With our sentiment analysis, instantly see if your media exposure is positive, negative, or neutral, with context that explains why—not just raw numbers.

Competitor Insight Dashboard

Track how media covers your competitors alongside your own metrics, revealing gaps in their strategy–helping you benchmark performance and identify opportunities in the market.

Visual Evidence for Stakeholders

Share actual media captures with leadership, not just reports—perfect for proving coverage quality and context.

Stay Ahead of Every Brand Mention

Be first to know and respond to every conversation about your brand.

Frequently Asked Questions

Which exact media sources do you monitor?

We cover all major media channels in the Philippines, including national and provincial print publications, online news sites, major blogs, television networks, and radio stations.

Can I monitor specific topics related to my brand?

Absolutely. Our technology allows you to create complex keyword combinations that capture specific situations, topics, or issues related to your brand while filtering out irrelevant mentions.

How do you handle mispronounced brand names in broadcast media?

Our speech-to-text technology captures brand mentions from TV and radio broadcasts, though names occasionally require verification. We use refinement tools to prioritize accuracy over time.

Can your filters handle our complex brand scenarios?

Yes. Whether you're differentiating between BPI, the bank and Bureau of Plant Industry, a government agency, or tracking specific campaign contexts, our advanced keyword rules ensure you only see meaningful results.

Will this catch our competitors' moves too?

Yes—set up separate tracking for competitors and industry terms. One PR director discovered her competitor's stealth product launch through our monitoring before the official announcement.

When exactly will alerts reach my inbox?

Our delivery is timed for maximum usefulness: print alerts by 8:30 AM weekdays (noon weekends), online news twice daily, and broadcast coverage the morning after airing—even during holidays and weekends.

Is there a limit on keywords we can track?

There's no limit to the number of keywords you can add. You can track all variations of your brand name, executive names, product names, and competitors without artificial restrictions. Keyword updates take effect within 24-48 hours after changes.

Do you monitor media outside the Philippines?

We primarily focus on Philippine media sources. If international monitoring is required for your brand, please discuss these specific needs with our team to explore available options.

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Transform media coverage into strategic advantage with complete brand monitoring.