The intelligence layer beneath every confident communications decision.
An AI-powered media intelligence platform engineered for the complexity of Philippine media — unifying traditional, broadcast, digital, and social signals into a single decision-grade view of your brand, your competitors, and the conversations that move them.
Signals breaking now.
Duterte Trial Puts Bank AML Rules Under Scrutiny
Testimony in the Sara Duterte impeachment trial turned on how banks decide to file suspicious transaction reports, while the GCash parent's initial public offering drew heavy retail interest and the central bank flagged El Niño as its main inflation concern.
Duterte Trial Leads as NCAP and Inflation Draw Fire
Day 37 of the Sara Duterte impeachment trial produced a P817.87-million unexplained-wealth allegation, while the expanded no-contact traffic apprehension policy and September inflation at 7.2 percent drew separate scrutiny across the items captured here.
Jollibee Franchise Testimony Tops Duterte Trial Day 37
A forensic analyst told Vice President Sara Duterte's impeachment trial that a company she declared owns five Jollibee franchises in Davao City, part of a day of testimony on undeclared income. Food-price and farmgate stories also ran through the day's coverage.
Housing Leads: 91 Land Titles, Senate Bills, P1.23B Shift
The Department of Human Settlements and Urban Development and SFHC awarded land titles to 91 Community Mortgage Program families, while the Senate approved four housing bills and Megawide redirected P1.23 billion in bond proceeds to the government's 4PH housing program.
Duterte Trial Turns to P817.87M Wealth Finding
The House prosecution's final witness told the Senate impeachment court that Vice President Sara Duterte and her husband had P817.87 million in allegedly undeclared assets and income from 2022 to 2025, as prosecutors dropped a bribery charge and the defense challenged how confidential records were obtained.
LTO Enforcement Dominates as Kia EV3 Launches at ₱1.898M
The Land Transportation Office moved against drivers in several viral road incidents, including a one-year suspension recommendation for a hit-and-run rider, while Kia Philippines launched its EV3 compact electric SUV at ₱1.898 million and Mitsubishi promoted its Outlander plug-in hybrid.
Not all coverage is created equal. We built the math to tell them apart.
A mention on a national broadsheet during peak news hours is not the same as a mention in a provincial tabloid at 2am. Story Value, Author Score, and Publication Score are MMI's proprietary measurement framework — calibrated specifically to Philippine media reach, authority, and influence patterns. The same methodology applies across MediaWatch and the broader platform, so a campaign measured in print can be compared like-for-like to its social amplification.
See how Story Value worksA coverage score grounded in real reach.
Combines Publication Score, Author Score, prominence on the page, and audience reach into a single calibrated value. The number you can defend in a board deck.
The journalist's gravity, quantified.
Tracks influence patterns across cadence, byline frequency, and amplification. Surfaces the writers whose coverage moves narratives — and the ones who don't.
Calibrated to PH reach hierarchies.
Weighted by audited circulation, broadcast reach, digital traffic, and editorial authority — calibrated to the Philippine media reach hierarchy no global tool can replicate.
AI that reads Filipino the way Filipinos write.
Most sentiment engines are trained on English-language data and fail at the moment they meet Philippine reality — sarcasm read as praise, hugot read as complaint, regional expressions registered as noise. MMI's AI is trained and continuously refined on Philippine corpora.
Sentiment, calibrated locally — read tone across Filipino, English, Taglish, and major regional languages.
Sarcasm read as praise, hugot read as complaint, regional expressions in Bisaya, Ilocano, or Kapampangan registered as neutral noise — generic sentiment engines fail here. MMI's AI is trained and continuously refined on Philippine corpora, so a sentiment score reflects what your audience actually means.
Catch a spike before it spikes.
Anomaly detection flags coverage surges, sentiment swings, and emerging narratives the moment they start to move — typically hours before they reach your CEO's inbox.
Briefings, not dashboards.
Daily executive summaries written in your house style — a board-grade read for the CEO, an operational read for the comms team, both in the same inbox before 7 AM.
One platform. Every signal. Engineered to work as one.
MMI unifies traditional media monitoring, social listening, brand mention tracking, paid media verification, and analyst-grade reporting into a single intelligence platform — calibrated to Philippine reach, language, and audience reality. Every signal lives in one architecture, scored with one methodology, surfaced through one dashboard.
Catch every signal, in under five minutes.
Always-on monitoring across print, broadcast, online, and social — alerts in your inbox while the story is still being filed.
Decision-grade intelligence outputs.
Analyst-curated briefings, share-of-voice dashboards, and Story Value reports. Brief leadership with intelligence they can defend.
Executive deliverables, not notifications.
Daily briefings written in your house style, surfaced from cross-platform signal — the vocabulary of Bloomberg and Axios, calibrated to Philippine media.
Who owns the conversation.
High-Momentum PH Brands
| Brand | Tier | Story Value | Sentiment | Signals | Top source | Last surfaced | |
|---|---|---|---|---|---|---|---|
| 1 | SunBite Foods | Tier 1 | SV 152 | Positive | 7,500 | inquirer.net | 3 days ago |
| 2 | PrimeStar Bank | Tier 1 | SV 138 | Positive | 5,200 | bworld.com.ph | 1 day ago |
| 3 | PhilTel / Smart | Tier 1 | SV 108 | Negative | 4,800 | rappler.com | 5 days ago |
| 4 | PacUnion Bank | Tier 1 | SV 92 | Surge | 2,400 | bworld.com.ph | 2 days ago |
| 5 | Kapital Bank | Tier 2 | SV 76 | Neutral | 2,100 | inquirer.net | 1 week ago |
| 6 | Globe Telecom | Tier 1 | SV 64 | Negative | 1,900 | rappler.com | 4 days ago |
| 7 | NatCorp | Tier 2 | SV 58 | Positive | 3,800 | manilatimes.net | 6 days ago |
| 8 | MetroSave Bank | Tier 2 | SV 52 | Neutral | 2,800 | bworld.com.ph | 1 week ago |
| 9 | LandFirst Bank | Tier 3 | SV 46 | Positive | 1,650 | manilatimes.net | 3 days ago |
| 10 | ePeso | Tier 3 | SV 38 | Surge | 2,950 | rappler.com | 12 hours ago |
| 11 | GreenCity Land | Tier 3 | SV 32 | Negative | 1,450 | businessmirror.com.ph | 5 days ago |
| 12 | MaxiMart | Tier 4 | SV 26 | Positive | 980 | philstar.com | 2 days ago |
Built for the people who are accountable when the story breaks.
Each team has a different highest-stakes moment. MMI is configured to the moment the platform has to deliver.
A defensible position no other platform can credibly occupy.
Enterprise-grade media intelligence, calibrated to Philippine media reality — at a tier and depth global and regional players structurally cannot match.
| Where they play | Their position | What MMI claims over them |
|---|---|---|
| Global enterprise platforms Global enterprise | Deep AI investment. Generic Asia-Pacific coverage; no Philippine-specific calibration of source, reach, or sentiment. | Philippine market depth: 1,500+ local sources, locally-trained sentiment AI, provincial and vernacular monitoring no global tool covers. |
| APAC enterprise tools APAC enterprise | Strong regional coverage. Philippine-aware but not Philippine-specific; resourced from Sydney and Singapore. | True local calibration: sentiment models trained on Philippine corpora, Story Value calibrated to Philippine reach hierarchies, analysts with deep local expertise. |
| SMB / mid-market self-serve tools SMB / mid-market | Self-serve, low-cost. Modern UX but minimal traditional-media coverage; English-first sentiment. | Enterprise depth: traditional and broadcast coverage, analyst-curated reports, AMEC-aligned methodology — at a tier these tools cannot reach. |
| Content / marketing tier tools Content / marketing | Trend tracking, influencer analysis. Not built for crisis or executive communications use cases. | Crisis-ready architecture: executive briefings, board-grade reporting, escalation routing — the use cases this tier explicitly does not serve. |
Built for, not just built by — the Philippines.
Capability framing in place of heritage claims. Verifiable, specific, and global in legibility.
Brand and regulatory coverage land in the same feed, undifferentiated. Policy shifts surface days after sentiment has already moved — and your executives find out through a news alert.
Regulatory sentiment tracked separately from brand coverage. Financial journalists mapped by influence. A clear read on which institutions are shaping the next narrative cycle — before earnings season begins.
Outage mentions get logged. But competitor network announcements and complaint patterns that consolidate into press narratives don't — not until the weekly report runs, when the window has already passed.
Network sentiment and competitor share of voice tracked in real time. Coverage calibrated to the Philippine telco landscape — not a generic APAC overlay. Signals that move narratives, caught before they move the press.
Social mentions get counted. But the conversations shaping purchase intent — food creators, community groups, lifestyle media — sit outside the standard monitoring scope. Sentiment reads positive right up until it doesn't.
Editorial and social tracked together. Influencer share of voice mapped against press coverage. A read on which product narratives have real momentum — and which ones are quietly being shaped by channels your team isn't watching.
Developer coverage in the business press is captured. But the conversations shaping buyer decisions — community forums, property lifestyle content, OFW investment groups — run in channels a standard dashboard wasn't built to read.
Editorial, broadcast, and community channels tracked in a single view. Project sentiment mapped by region, not just Metro Manila. Buyer narrative signals surfaced before competitors move on them.
National headlines say the program is working. Regional media tells a different story. Without both in view, communications teams are making decisions on an incomplete read of public sentiment.
National and regional coverage unified in one view. Policy sentiment tracked beyond the capital. Early signals surface before they reach national media — enough lead time to respond, not just react.
Weekly brand mention reports track what was said. Meanwhile, EV adoption sentiment and fuel price anxiety are quietly reframing purchase decisions in consumer media — changes that won't surface in volume reports until next quarter.
Market shifts tracked as narratives, not just volume. Brand share of voice read against sales momentum signals. A clear forward view on which brand owns the next quarter's conversation — not a summary of the last one.
Calibrated to where you are in the evaluation.
From a sector briefing to a procurement-stage rollout — pick the path that matches your moment.
Receive a sector-specific MMI briefing and a one-page platform overview immediately. No demo required — just real intelligence in your inbox.
Get the briefingA 30-minute walkthrough with your brand already set up in the platform. Spend the meeting looking at your own coverage — not generic slides.
Request a demoFor organizations with multi-team rollouts, custom integrations, or procurement requirements. We'll align on scope, security, and SLA.
Contact enterpriseThe definitive annual analysis of Philippine media coverage.
The Philippine Media Landscape report ranks the brands that dominated coverage, the sectors that drove the most crisis activity, and the journalists whose stories carried the most weight — with forward-looking signals on where the cycle is moving next. Used by communications teams, agencies, government, and academia.
Executive summary — instant, ungated access. Full report — gated form.
Insights from the MMI team.
Filipino Folklore Marketing: Listen Before Brands Buy In
Filipino folklore marketing now sells at mainstream scale. What a P97.2M opening and a casting row teach brands about listening first.
Government Media Monitoring Philippines: Release-Day Plan
Government media monitoring Philippines: PSA release dates are public, so brief the split in the data before coverage picks a frame.
Media Content Licensing Philippines: Agency Due Diligence
Media content licensing Philippines just became a procurement issue. What the Ross ruling means for agency contracts, vendor provenance and risk.
See your brand on the platform.
Request a tailored demo and we'll set up your brand, your competitors, and your sector before the meeting starts — so you spend the call reading your own coverage, not generic slides.
AMEC member. Measurement aligned to AMEC's Barcelona Principles. PhilGEPS-registered for government procurement.