The intelligence layer beneath every confident communications decision.
An AI-powered media intelligence platform engineered for the complexity of Philippine media — unifying traditional, broadcast, digital, and social signals into a single decision-grade view of your brand, your competitors, and the conversations that move them.
Signals breaking now.
Impeachment subpoena, BSP fee push, and UPLIFT rollout
The Senate impeachment court's subpoena of VP Sara Duterte's financial records dominates the news, while BSP pressures banks on transfer fees and the UPLIFT cash aid program shifts to digital disbursement.
Telco friction and digital government push define the day
The Philippine telecom conversation on July 20-21, 2026, was split between consumer frustration over service and porting issues on Reddit and a coordinated government push for digital services via the eGovPH Hackathon and AI-for-MSME initiatives. PLDT's new plan launch drew scrutiny over hidden fees, while Globe backed a data sovereignty executive order. The DICT-Landbank AI partnership and Converge's youth tech program signaled a broader digital transformation agenda.
Fuel price hike, Jollibee win, and food safety fears shape the day
A massive fuel price hike dominates Philippine news and social media, sparking transport protests and political criticism, while Jollibee's third consecutive USA TODAY award generates brand pride. A US cyclospora outbreak raises food safety concerns, and rice and pork prices show slight declines.
Pax Silica, Pag-IBIG, and Flood Risk: Real Estate's Three Fronts
The Philippine real estate conversation on July 20-21, 2026, is shaped by three major forces: the government's push for affordable housing via Pag-IBIG, the controversial Pax Silica tech hub in New Clark City, and persistent flood risks from monsoon rains that threaten buyer confidence in Laguna developments.
Impeachment, WPS clash, and oil hike dominate July 20-21
The Senate impeachment court subpoenas Sara Duterte's financial records; a China Coast Guard baton attack injures a Philippine Navy sailor; and a P10.68/L diesel hike sparks public anger, all converging ahead of the SONA.
Fuel price hike, road rage, and EV launches dominate auto talk
A jumbo fuel price hike triggers panic buying and transport protests, while road rage incidents and an MMDA enforcer scandal fuel public anger. Meanwhile, EV and hybrid launches offer a counter-narrative of sustainable mobility.
Not all coverage is created equal. We built the math to tell them apart.
A mention on a national broadsheet during peak news hours is not the same as a mention in a provincial tabloid at 2am. Story Value, Author Score, and Publication Score are MMI's proprietary measurement framework — calibrated specifically to Philippine media reach, authority, and influence patterns. The same methodology applies across MediaWatch and the broader platform, so a campaign measured in print can be compared like-for-like to its social amplification.
See how Story Value worksA coverage score grounded in real reach.
Combines Publication Score, Author Score, prominence on the page, and audience reach into a single calibrated value. The number you can defend in a board deck.
The journalist's gravity, quantified.
Tracks influence patterns across cadence, byline frequency, and amplification. Surfaces the writers whose coverage moves narratives — and the ones who don't.
Calibrated to PH reach hierarchies.
Weighted by audited circulation, broadcast reach, digital traffic, and editorial authority — calibrated to the Philippine media reach hierarchy no global tool can replicate.
AI that reads Filipino the way Filipinos write.
Most sentiment engines are trained on English-language data and fail at the moment they meet Philippine reality — sarcasm read as praise, hugot read as complaint, regional expressions registered as noise. MMI's AI is trained and continuously refined on Philippine corpora.
Sentiment, calibrated locally — read tone across Filipino, English, Taglish, and major regional languages.
Sarcasm read as praise, hugot read as complaint, regional expressions in Bisaya, Ilocano, or Kapampangan registered as neutral noise — generic sentiment engines fail here. MMI's AI is trained and continuously refined on Philippine corpora, so a sentiment score reflects what your audience actually means.
Catch a spike before it spikes.
Anomaly detection flags coverage surges, sentiment swings, and emerging narratives the moment they start to move — typically hours before they reach your CEO's inbox.
Briefings, not dashboards.
Daily executive summaries written in your house style — a board-grade read for the CEO, an operational read for the comms team, both in the same inbox before 7 AM.
One platform. Every signal. Engineered to work as one.
MMI unifies traditional media monitoring, social listening, brand mention tracking, paid media verification, and analyst-grade reporting into a single intelligence platform — calibrated to Philippine reach, language, and audience reality. Every signal lives in one architecture, scored with one methodology, surfaced through one dashboard.
Catch every signal, in under five minutes.
Always-on monitoring across print, broadcast, online, and social — alerts in your inbox while the story is still being filed.
Decision-grade intelligence outputs.
Analyst-curated briefings, share-of-voice dashboards, and Story Value reports. Brief leadership with intelligence they can defend.
Executive deliverables, not notifications.
Daily briefings written in your house style, surfaced from cross-platform signal — the vocabulary of Bloomberg and Axios, calibrated to Philippine media.
Who owns the conversation.
High-Momentum PH Brands
| Brand | Tier | Story Value | Sentiment | Signals | Top source | Last surfaced | |
|---|---|---|---|---|---|---|---|
| 1 | SunBite Foods | Tier 1 | SV 152 | Positive | 7,500 | inquirer.net | 3 days ago |
| 2 | PrimeStar Bank | Tier 1 | SV 138 | Positive | 5,200 | bworld.com.ph | 1 day ago |
| 3 | PhilTel / Smart | Tier 1 | SV 108 | Negative | 4,800 | rappler.com | 5 days ago |
| 4 | PacUnion Bank | Tier 1 | SV 92 | Surge | 2,400 | bworld.com.ph | 2 days ago |
| 5 | Kapital Bank | Tier 2 | SV 76 | Neutral | 2,100 | inquirer.net | 1 week ago |
| 6 | Globe Telecom | Tier 1 | SV 64 | Negative | 1,900 | rappler.com | 4 days ago |
| 7 | NatCorp | Tier 2 | SV 58 | Positive | 3,800 | manilatimes.net | 6 days ago |
| 8 | MetroSave Bank | Tier 2 | SV 52 | Neutral | 2,800 | bworld.com.ph | 1 week ago |
| 9 | LandFirst Bank | Tier 3 | SV 46 | Positive | 1,650 | manilatimes.net | 3 days ago |
| 10 | ePeso | Tier 3 | SV 38 | Surge | 2,950 | rappler.com | 12 hours ago |
| 11 | GreenCity Land | Tier 3 | SV 32 | Negative | 1,450 | businessmirror.com.ph | 5 days ago |
| 12 | MaxiMart | Tier 4 | SV 26 | Positive | 980 | philstar.com | 2 days ago |
Built for the people who are accountable when the story breaks.
Each team has a different highest-stakes moment. MMI is configured to the moment the platform has to deliver.
A defensible position no other platform can credibly occupy.
Enterprise-grade media intelligence, calibrated to Philippine media reality — at a tier and depth global and regional players structurally cannot match.
| Where they play | Their position | What MMI claims over them |
|---|---|---|
| Global enterprise platforms Global enterprise | Deep AI investment. Generic Asia-Pacific coverage; no Philippine-specific calibration of source, reach, or sentiment. | Philippine market depth: 1,500+ local sources, locally-trained sentiment AI, provincial and vernacular monitoring no global tool covers. |
| APAC enterprise tools APAC enterprise | Strong regional coverage. Philippine-aware but not Philippine-specific; resourced from Sydney and Singapore. | True local calibration: sentiment models trained on Philippine corpora, Story Value calibrated to Philippine reach hierarchies, analysts with deep local expertise. |
| SMB / mid-market self-serve tools SMB / mid-market | Self-serve, low-cost. Modern UX but minimal traditional-media coverage; English-first sentiment. | Enterprise depth: traditional and broadcast coverage, analyst-curated reports, AMEC-aligned methodology — at a tier these tools cannot reach. |
| Content / marketing tier tools Content / marketing | Trend tracking, influencer analysis. Not built for crisis or executive communications use cases. | Crisis-ready architecture: executive briefings, board-grade reporting, escalation routing — the use cases this tier explicitly does not serve. |
Built for, not just built by — the Philippines.
Capability framing in place of heritage claims. Verifiable, specific, and global in legibility.
Brand and regulatory coverage land in the same feed, undifferentiated. Policy shifts surface days after sentiment has already moved — and your executives find out through a news alert.
Regulatory sentiment tracked separately from brand coverage. Financial journalists mapped by influence. A clear read on which institutions are shaping the next narrative cycle — before earnings season begins.
Outage mentions get logged. But competitor network announcements and complaint patterns that consolidate into press narratives don't — not until the weekly report runs, when the window has already passed.
Network sentiment and competitor share of voice tracked in real time. Coverage calibrated to the Philippine telco landscape — not a generic APAC overlay. Signals that move narratives, caught before they move the press.
Social mentions get counted. But the conversations shaping purchase intent — food creators, community groups, lifestyle media — sit outside the standard monitoring scope. Sentiment reads positive right up until it doesn't.
Editorial and social tracked together. Influencer share of voice mapped against press coverage. A read on which product narratives have real momentum — and which ones are quietly being shaped by channels your team isn't watching.
Developer coverage in the business press is captured. But the conversations shaping buyer decisions — community forums, property lifestyle content, OFW investment groups — run in channels a standard dashboard wasn't built to read.
Editorial, broadcast, and community channels tracked in a single view. Project sentiment mapped by region, not just Metro Manila. Buyer narrative signals surfaced before competitors move on them.
National headlines say the program is working. Regional media tells a different story. Without both in view, communications teams are making decisions on an incomplete read of public sentiment.
National and regional coverage unified in one view. Policy sentiment tracked beyond the capital. Early signals surface before they reach national media — enough lead time to respond, not just react.
Weekly brand mention reports track what was said. Meanwhile, EV adoption sentiment and fuel price anxiety are quietly reframing purchase decisions in consumer media — changes that won't surface in volume reports until next quarter.
Market shifts tracked as narratives, not just volume. Brand share of voice read against sales momentum signals. A clear forward view on which brand owns the next quarter's conversation — not a summary of the last one.
Calibrated to where you are in the evaluation.
From a sector briefing to a procurement-stage rollout — pick the path that matches your moment.
Receive a sector-specific MMI briefing and a one-page platform overview immediately. No demo required — just real intelligence in your inbox.
Get the briefingA 30-minute walkthrough with your brand already set up in the platform. Spend the meeting looking at your own coverage — not generic slides.
Request a demoFor organizations with multi-team rollouts, custom integrations, or procurement requirements. We'll align on scope, security, and SLA.
Contact enterpriseThe definitive annual analysis of Philippine media coverage.
The Philippine Media Landscape report ranks the brands that dominated coverage, the sectors that drove the most crisis activity, and the journalists whose stories carried the most weight — with forward-looking signals on where the cycle is moving next. Used by communications teams, agencies, government, and academia.
Executive summary — instant, ungated access. Full report — gated form.
Insights from the MMI team.
ESG, Advocacy, and the New Era of Purpose-Driven PR
A 2026 guide to purpose-driven PR for Filipino brands, covering new SEC ESG rules, credible advocacy communications, and how to steer clear of greenwashing.
5 Signs the Filipino Creator Economy Has Officially Gone Mainstream
Filipino creator are launching brands, landing global deals, and reshaping ad spend. Here's why the creator economy is now impossible to ignore.
How to Beat the Dangerous Heat Index in the Philippines
Stay safe as the heat index soars this Philippine summer. Learn 10 practical tips to prevent heat stroke and beat the record-breaking 46°C heat.
See your brand on the platform.
Request a tailored demo and we'll set up your brand, your competitors, and your sector before the meeting starts — so you spend the call reading your own coverage, not generic slides.
Coverage standards aligned to AMEC, PRSP, and PhilGEPS measurement frameworks.