Latest thoughts & news
There's a story behind everything. Check out the top industry stories and trends that are relevant to today's brands.
The Enduring Power of Print in Digital PR: Creating Better Results Together
The importance of print media in digital PR is undeniable. Learn how print enhances digital campaigns, builds trust, and creates…
The power of storytelling in modern PR: More than just words
Storytelling in public relations is more than words—it builds connections and drives engagement. Explore top strategies for crafting impactful brand…
Your guide to brand mention monitoring (And why it matters)
Learn how to track brand mentions and stay ahead of conversations shaping your reputation. Discover tools, strategies, and best practices…
Level up your PR game: Tips and best practices for a modern PR campaign
Looking for tips and best practices for a modern PR campaign? Explore expert strategies to enhance your PR efforts, build…
Straight talk: Choosing the right media partner for your brand
Struggling with how to choose media partners? Find the best tips for selecting the right media partners to boost your…
Top 10 Tech Journalists in the Philippines You Should Follow
Stay informed with the top tech journalists in the Philippines, covering breakthroughs, innovations, and must-know tech stories.
Sentiment analysis in PR: How to turn data into actionable insights
Explore how sentiment analysis in PR turns audience emotions into data-driven strategies that improve communication and brand trust.
Unveiling the Fast Food Rivalry between Jollibee and McDo in the Philippines
In this media coverage report on Jollibee and McDo, we look at the competitive landscape of the fast-food industry and…
DICT in Focus: Sim Registration Act Propels Media Coverage
This media monitoring report looks into the media coverage of 4 government agencies in the PH, with the Sim Registration…
2019 Philippine Retail Industry Report: Insights and Trends
Malls are facing stiff competition and brands have updated their media efforts to keep up with trends. Let's recap the…
The Enduring Power of Print in Digital PR: Creating Better Results Together
The importance of print media in digital PR is undeniable. Learn how print enhances digital campaigns, builds trust, and creates…
Your guide to brand mention monitoring (And why it matters)
Learn how to track brand mentions and stay ahead of conversations shaping your reputation. Discover tools, strategies, and best practices…
Straight talk: Choosing the right media partner for your brand
Struggling with how to choose media partners? Find the best tips for selecting the right media partners to boost your…
Top 10 Tech Journalists in the Philippines You Should Follow
Stay informed with the top tech journalists in the Philippines, covering breakthroughs, innovations, and must-know tech stories.
The Ultimate Guide to Media Monitoring and Analysis
Want to know what people really say about your brand? Our Guide to Media Monitoring and Analysis shows how to…
Finding Your Way Around Philippine News Media: An Inside Look at Top Online News Sources
Ever wondered where 86 million online Filipinos get their daily news fix? Let's dive into the world of Philippine online…
9 Automotive Marketing Strategies for 2025 in the Philippines
Explore 9 automotive marketing strategies to boost sales in 2025. Discover tips for EV promotion, digital platforms, and connecting with…
The power of storytelling in modern PR: More than just words
Storytelling in public relations is more than words—it builds connections and drives engagement. Explore top strategies for crafting impactful brand…
Level up your PR game: Tips and best practices for a modern PR campaign
Looking for tips and best practices for a modern PR campaign? Explore expert strategies to enhance your PR efforts, build…
Sentiment analysis in PR: How to turn data into actionable insights
Explore how sentiment analysis in PR turns audience emotions into data-driven strategies that improve communication and brand trust.
Step-by-step to success: The only PR campaign checklist you need
Simplify your PR efforts with this essential checklist for your PR campaign. Follow this step-by-step guide to set goals, craft…
Winning PR in 2025: Data, authenticity, and human connection
PR in 2025 is all about data, authenticity, and real connections. Learn how to build trust and create meaningful brand…
PR Strategy vs. Tactics: A Practical Guide to Making Every Move Count
Confused about PR Strategy vs. Tactics? Learn the key differences and how aligning them can strengthen your brand, improve outreach,…
Detection to Resolution: Social Listening Tools in Crisis Management
Learn the role of social listening tools in crisis management by detecting potential issues early on and monitor social media…