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GSIS Enhances Public Service Through Media Intelligence
Identifying the Intelligence Gap
The Government Service Insurance System (GSIS), the social security provider for Philippine government employees, sought to enhance their media monitoring capabilities to better serve their stakeholders. With numerous public initiatives and a wide stakeholder base, GSIS needed comprehensive insights into their media presence across the Philippines. The agency aimed to track message reach, understand public sentiment, and provide executives with data-driven media intelligence for strategic decision-making.
MMI's Integrated Intelligence Solution
Media Meter Incorporated (MMI) delivered an integrated media intelligence platform that unified monitoring across print, broadcast, and social media channels. The comprehensive solution provided to GSIS enabled comprehensive tracking of industry news, competitor activities, and public initiatives, while also providing sophisticated analysis of media coverage and public opinion. Real-time social media monitoring capabilities offered instant insights into public sentiment and stakeholder feedback, complemented by customized semi-annual and annual reports that support strategic planning and transparency initiatives.
For added flexibility, all these features are accessible through MMI’s mobile app, allowing executives to stay informed even when away from their desks. MMI also provided GSIS with a dedicated support team that offered specialized training and responsive assistance for both routine monitoring and strategic initiatives. This combination of robust technology and personalized support ensured GSIS could maximize the value of their media intelligence investment.
Driving Institutional Success
The partnership with MMI has transformed GSIS’s ability to engage with stakeholders and demonstrate transparency in their operations. The agency has significantly enhanced their industry awareness through comprehensive media intelligence, while improving stakeholder engagement through data-driven communication strategies. The platform’s semi-annual and annual reports have strengthened GSIS’s commitment to transparency, while the convenience of both web-based and mobile access ensures key decision-makers can stay informed through their preferred method.
“The comprehensive reports inform our executives about message performance, while daily updates enable quick responses to emerging stories. Their data has supported our award submissions, and their dedicated support team consistently delivers, even for urgent, unplanned requests.”
Communications Staff Officer III
This technology-enabled approach to media monitoring has helped GSIS better serve their stakeholders while maintaining transparency in their public service delivery. The ability to access insights through both web platform and mobile app has enhanced the agency’s capacity for responsive leadership, while strategic monitoring of industry trends and competitor activities has strengthened their position in the Philippine public sector. Through this partnership, GSIS has established itself as a more informed, responsive, and transparent government institution, better equipped to serve its stakeholders and fulfill its public service mandate.
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