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Digitization of the Retail Industry

With immense competition among malls and e-commerce sites, brands in the retail industry have started embracing digital platforms to reach audiences.
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The retail industry has faced tremendous changes over the years. Malls had found immense competition among e-commerce sites. In fact, 44% of the entire population shopped online at least once this year, according to the Global Digital Report of 2019. Besides that, brands have started embracing digital platforms—they’re a quick and easy way to reach out to their audiences.

Demographics Statistics

Despite the prevalence of online shopping, people will always end up having different opinions and the frequency of using it. To help you achieve a more seamless digital campaign, here are some interesting tidbits about different Filipino audience segments.

Age Group

Most online shoppers are around the ages of 18 to 30 years old.

ALSO READ: The 2019 Philippine Retail Industry Report

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