MediaWatch
Real-Time Media Monitoring for Philippine Brands
MediaWatch tracks brand mentions across Philippine newspapers, television, radio, blogs, and online news in real-time. PR managers and communications teams use MediaWatch to monitor media coverage, measure story impact, and respond to brand mentions as they appear across 1,500+ local media sources.
Media Sources
Television
Radio
Blogs
News Website
Newspapers & Magazines
Story Value
Easily identify, rank, and sort the stories that have the greatest potential to affect brand reputation positively or negatively.
Story Value takes into account the approximate audience size of stories, frequency, and position of brand mentions, relative authority of the writer of the story and of the publication or program, objective qualities of stories such as word count, clip length, the presence of bylines, and the presence of rich media within the stories.
Ad Value Equivalency
Estimate the amount of revenue attributed to top articles relevant to your brand.
AVE takes the size of the ad and the host’s rate into account, alongside other modifiers that may affect the objective value of the ad.
Publication Score
Quickly identify and rank the Top Publishers who are talking about your brand the most.
The Top Publishers list is based on the Story Value of each article or mention, as well as the publisher’s level of activity, reputation, and the number of people subscribed to the publisher.
Author Score
Gauge the amount of influence and media leverage of the journalists and influencers who cover stories about your brand and industry.
Author Score takes into account the Story Value of each article or mention, we give an approximation of its value based on the relative importance, cultural cache, authority, or reach of the writers who are mentioning your brand.
What our media monitoring reports include
Performance Drivers
Displays the authors, publishers, or topics that may drive up engagement for mentions of your brand.
Media Performance Overview
Summarizes how much media coverage and engagement your brand received for the week, month, or quarter.
Industry Landscape Analysis
Provides an overview of the most talked about stories in your industry.
Key Topics for the Month
Displays the topics and media conversations that were most relevant to your brand.
News Highlights for the Month
Includes a summary of the top stories about you based on Story Value, relevancy, and engagement.
Competitor Analysis Tool
Benchmarks the media coverage of your competitors against yours.
Better with
Media Meter
We’ll gather stories about you from thousands of sources and save you the hassle of sifting through all that noise, so you can focus on making the best possible decisions for your marketing and PR campaigns.
The Brand
Mention Dashboard
View all the stories that mentioned your brand. View videos, radio broadcasts, and print content that mentioned your brand directly from the dashboard.
The Media
Analytics Dashboard
Generate broadcast media reports, gaining further insights on your brand’s coverage with information such as total article count, top exposure medium, top author, and many more.
Competitor Analysis
and Industry News
Keep tabs on your competitors and stay on top of industry news so you’ll never miss an opportunity to join the conversation.
Discover key features
Contextual Benchmarking
All metrics (Story Value, Publication Score, Author Score) are calculated relative to your specific brand, industry, and competitive set. This means a “”high”” Story Value for a B2B brand differs from a consumer product score, ensuring metrics remain meaningful for your business context.
Cross-Brand Comparison
Compare media coverage across multiple brands, industries, or topics simultaneously. Analyze how your brand performs against competitors, track industry trends, or benchmark coverage across different business units within your organization.
Advanced Filtering
Refine media mentions using multiple filters simultaneously:
- Keyword search: Find specific topics, names, or products
- Date range: Focus on campaign periods or crisis windows
- Media source: Filter by publication, broadcast network, or digital outlet
- Sentiment: View positive, negative, or neutral mentions only
- Story Value: Prioritize high-impact coverage
Interactive Data Exploration
Click any metric or data point in reports and dashboards to drill deeper into underlying mentions, see source details, or explore related coverage patterns.
It's easy to get started