Everything is contextual
Metrics are computed relative to the brand or topics you are comparing, allowing for better benchmarking.
MediaWatch
Story Value takes into account the approximate audience size of stories, frequency, and position of brand mentions, relative authority of the writer of the story and of the publication or program, objective qualities of stories such as word count, clip length, the presence of bylines, and the presence of rich media within the stories.
AVE takes the size of the ad and the host’s rate into account, alongside other modifiers that may affect the objective value of the ad.
The Top Publishers list is based on the Story Value of each article or mention, as well as the publisher’s level of activity, reputation, and the number of people subscribed to the publisher.
Author Score takes into account the Story Value of each article or mention, we give an approximation of its value based on the relative importance, cultural cache, authority, or reach of the writers who are mentioning your brand.
Displays the authors, publishers, or topics that may drive up engagement for mentions of your brand.
Summarizes how much media coverage and engagement your brand received for the week, month, or quarter.
Provides an overview of the most talked about stories in your industry.
Displays the topics and media conversations that were most relevant to your brand.
Includes a summary of the top stories about you based on Story Value, relevancy, and engagement.
Benchmarks the media coverage of your competitors against yours.
We’ll gather stories about you from thousands of sources and save you the hassle of sifting through all that noise, so you can focus on making the best possible decisions for your marketing and PR campaigns.
View all the stories that mentioned your brand. View videos, radio broadcasts, and print content that mentioned your brand directly from the dashboard.
Generate broadcast media reports, gaining further insights on your brand’s coverage with information such as total article count, top exposure medium, top author, and many more.
Keep tabs on your competitors and stay on top of industry news so you’ll never miss an opportunity to join the conversation.
Everything is contextual
Metrics are computed relative to the brand or topics you are comparing, allowing for better benchmarking.
Everything can be compared
Contextualize your media analysis by comparing stories across multiple companies, industries, or issues.
Global filters give you a closer look
Refine your findings to fit your analysis—separate rich media from noise quickly and painlessly with our powerful global filters: including in-text search, date, media source, and filters based on our advanced ranking metrics.
Drill down shows you what you want
Get more out of your insights and analytics. If you find any data point particularly interesting, simply click on it to drill deeper into the data.
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Monitor and analyze the world's media.
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