MMFF 2025 kicks off its 51st edition from December 25, 2025 to January 7, 2026, showcasing eight Filipino films across comedy-drama, crime thrillers, horror, and legal dramas. Early unofficial box office tracking shows Call Me Mother dominating the opening day box office, with Shake, Rattle & Roll: Evil Origins in second place and Love You So Bad climbing to third by December 26.
For entertainment marketers and PR professionals, MMFF 2025 demonstrates key industry trends: Vice Ganda’s proven box office appeal, cross-network collaborations between competing studios, and franchise revival strategies that drive social media engagement and theatrical revenue.
Opening Weekend Box Office Rankings
Unofficial tracking data as of December 26, 2025:
- Call Me Mother – Leading by wide margin
- Shake, Rattle & Roll: Evil Origins – Second place, approximately one-third of leader’s revenue
- Love You So Bad – Climbed from fourth to third
- Bar Boys: After School – Holding mid-pack position
- UnMarry – Dropped from third to fifth
Positions 3-5 show tight competition with small gaps between ticket sales. These figures represent preliminary data from fan-run box office trackers, not official MMFF-certified numbers.
1. Call Me Mother: Box Office Leader
Production: Star Cinema, The IdeaFirst Company, Viva Films
Cast: Vice Ganda, Nadine Lustre
Director: Jun Robles Lana
The festival’s top-performing film validates Vice Ganda’s position as the highest-grossing Filipino movie star, with several holiday releases posting record-setting opening-day grosses, including a reported ~₱75 million debut for The Super Parental Guardians. The three-studio partnership amplifies social media reach across multiple established networks.
Media Monitoring Insight: Multi-studio collaborations create compounded promotional impact, with Call Me Mother’s opening-day performance demonstrating successful cross-platform marketing execution.
2. Shake, Rattle & Roll: Evil Origins
Production: Regal Entertainment
Cast: Ivana Alawi, Fyang Smith, Francine Diaz, Richard Gutierrez
Directors: Shugo Praico, Joey De Guzman, Ian Loreños
Regal’s horror franchise launched in 1984 continues strong performance with second-place box office results. The ensemble cast strategy targets multiple demographics: Ivana Alawi’s Gen Z Instagram following and Richard Gutierrez’s established GMA television audience.
Tracking Insight: Horror anthologies generate elevated social media engagement through episode-specific discussions and franchise comparison debates.
3. Love You So Bad: Cross-Network Success
Production: Star Cinema, GMA Pictures, Regal Entertainment
Cast: Bianca de Vera, Will Ashley, Dustin Yu
Director: Mae Cruz-Alviar
This tri-network youth rom-com climbed to third place by December 26, demonstrating effective Gen Z mobilization. The partnership between traditionally competing networks (Star Cinema/ABS-CBN and GMA Pictures) signals industry consolidation where theatrical success requires resource pooling.
Digital Marketing Insight: Youth rom-coms drive organic TikTok amplification through fan-created content and behind-the-scenes clips from young cast members.
4. Bar Boys: After School
Production: 901 Studios
Cast: Carlo Aquino, Kean Cipriano, Rocco Nacino, Enzo Pineda, Sassa Gurl
Director: Kip Oebanda
This sequel to the 2017 cult favorite targets law students and legal professionals while expanding to broader audiences through Sassa Gurl’s substantial social media following. Fourth-place performance demonstrates viable niche-audience strategies within mainstream festival competition.
Professional Marketing Insight: Films targeting specialized communities generate disproportionate word-of-mouth through industry networks and professional social media groups.
5. UnMarry
Production: Quantum Films, Cineko Productions
Cast: Angelica Panganiban, Zanjoe Marudo, Eugene Domingo
Director: Jeffrey Jeturian
UnMarry addresses marriage dissolution and annulment—topics intersecting with Philippine divorce law discussions. The legal framework generates earned media coverage extending beyond entertainment into lifestyle and current affairs programming.
Crisis Monitoring Consideration: Socially conscious films require real-time sentiment tracking across religious, conservative, and progressive audience segments.
6. Manila’s Finest
Production: MQuest Ventures, Cignal TV
Cast: Piolo Pascual, Enrique Gil, Joey Marquez
Director: Rae Red
Piolo Pascual’s third consecutive MMFF entry (following Mallari 2023 and The Kingdom 2024) establishes predictable audience patterns for entertainment campaign planning. The crime-thriller premise aligns with procedural content that performs consistently across Philippine streaming platforms.
7. Rekonek
Production: Reality MM Studios
Cast: Carmina Villarroel, Gloria Diaz, Gerald Anderson, Zoren Legaspi
Director: Jade Castro
This family drama leverages real-life couple Carmina Villarroel and Zoren Legaspi’s marriage as a marketing hook. Gloria Diaz’s casting provides multi-generational appeal spanning her 1969 Miss Universe win to contemporary television appearances.
8. I’mPerfect
Production: Nathan Studios
Cast: Krystel Go, Earl Amaba; supporting: Sylvia Sanchez, Lorna Tolentino
Director: Sigrid Andrea Bernardo
Director Sigrid Andrea Bernardo brings credibility from Kita Kita (2017), one of the highest-grossing independent Filipino films. The self-acceptance themes align with body positivity movements tracked across Philippine social media platforms.
Key Festival Dates
- December 19, 2025: Parade of Stars (Makati City)
- December 25, 2025 – January 7, 2026: Nationwide theatrical run
- December 27, 2025: Awards night (Gabi ng Parangal)
The December 19–26 window typically marks the peak media-mention period for entertainment monitoring professionals.
Media Monitoring Applications
Competitive Intelligence: Opening weekend rankings provide immediate feedback on marketing effectiveness. Call Me Mother’s dominance validates multi-studio strategies, while Love You So Bad’s climb demonstrates cross-network promotional power.
Crisis Management: UnMarry and I’mPerfect require real-time sentiment monitoring for potential audience polarization around social issues.
Trend Forecasting: Horror franchise strength (Shake, Rattle & Roll’s second place) suggests continued IP investment. Cross-network collaborations (Love You So Bad) signal industry consolidation patterns for 2026 production strategies.
Brand Partnership Tracking: Celebrity social media monitoring identifies sponsorship activations and influencer campaigns tied to film promotions.
First Asked Question about MMFF 2025 Entertainment Media Tracking
When does MMFF 2025 run and where can I watch the films?
The 51st Metro Manila Film Festival runs December 25, 2025 to January 7, 2026 in cinemas nationwide. The Parade of Stars took place December 19, 2025 in Makati City, generating broadcast coverage across Philippine TV networks and social media platforms.
How is MMFF 2025 coverage trending across Philippine media?
Media Meter’s MediaWatch tracks entertainment coverage across 1,000+ Philippine news sources, measuring mention volume, sentiment, and story value for MMFF films, celebrities, and industry trends. SharedView monitors social media conversations across Facebook, Instagram, Twitter, TikTok, and YouTube to identify which films and celebrities dominate online discussions.
Which MMFF 2025 film is generating the most media buzz?
Call Me Mother leads box office rankings as of December 26, 2025. Media Meter’s platform tracks mention volume, sentiment analysis, and share of voice across traditional and digital media to measure which films dominate entertainment coverage during the festival period.
How do I monitor competitor brand partnerships during MMFF 2025?
Media Meter’s brand mention monitoring identifies celebrity endorsements, product placements, and sponsorship activations tied to MMFF film promotions. Track competitor advertising spend, influencer collaborations, and campaign sentiment across the December 19-January 7 festival window.
What social media metrics should I track for MMFF 2025 entertainment campaigns?
Monitor hashtag performance (#MMFF2025, film-specific tags), engagement rates, influencer reach, and sentiment across platforms using SharedView’s social media monitoring. Track Gen Z audience mobilization for films like Love You So Bad and Shake, Rattle & Roll: Evil Origins through TikTok and Instagram mentions.
Can I compare my brand’s MMFF 2025 coverage against competitors?
Yes. Media Meter’s dashboard provides competitive benchmarking showing your share of voice versus competitors during the festival period. Measure sentiment, story value, and mention volume to assess campaign performance against entertainment industry standards.
How do I track crisis risks during MMFF social issue films?
For films addressing sensitive topics like UnMarry (divorce/annulment), Media Meter provides real-time sentiment monitoring to identify polarized discourse across religious, conservative, and progressive audience segments. Daily alerts flag reputation risks requiring immediate PR response.
Where can I access MMFF box office tracking data?
Fan-run box office trackers provide preliminary MMFF 2025 data through entertainment news coverage. For media intelligence on how box office performance drives coverage volume and brand mention opportunities, request a Media Meter demo to see entertainment monitoring dashboards tracking festival impact across 1,500+ Philippine media sources.
Want to track how Philippine entertainment media covers your campaigns? Media Meter provides comprehensive media monitoring and brand tracking services for entertainment marketing, PR campaign analysis, and competitive intelligence across Philippine film, television, and digital media sectors. Contact us today or check out our sample reports.
