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Shangri-La Dominates Marriott, Conrad, and the Grand Hyatt

In this report, Shangri-La achieved the highest media visibility among the four metro-based hotels. Highlights include hosting the first on-site Japanese Film Festival in two years at Shangri-La Plaza and consistently featuring events like the Tatler Ball and le Bal des Debutantes across its Metro Manila branches.

As travel restrictions are easing, the tourism industry is finally recovering after a three-year pandemic. With business booming in hotels and leisure spots, keeping track of what’s being said about you in the media can become your key to maximizing your marketing strategies.

In January, Shangri-La received the most media coverage out of the four hotels included in this report. Shangri-La saw an uptick in articles early in the month as the Shangri-La Plaza in Mandaluyong participated in the screenings for the first on-site Japanese Film Festival after two years, and continued to receive consistent coverage through events held at its branches..

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