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The most trusted media outlets in the Philippines: A 2024 update

Bold text highlighting the most trusted media outlets in the Philippines, with background elements of newspapers, microphones, and media icons.

Fake news is everywhere, right? It’s exhausting trying to figure out who to trust. That’s why it’s so important to know which media outlets consistently deliver the truth. According to Statista’s 2024 survey, the most trusted names in Philippine media have stood firm in their commitment to facts and clarity. So, who made the list, and what makes them stand out? Let’s dig in.

GMA Network

Logo of GMA, one of the most trusted media outlets in the Philippines

Ask a Filipino about the news outlet they trust to bring them the news they need every day, and GMA News will almost always top the list. Whether it’s catching up on daily updates or tuning in for breaking stories, GMA News has become a constant companion in homes across the country for decades.

GMA News programs like 24 Oras and Unang Hirit have become Filipinos’ daily rituals, offering reliable updates from morning to evening. One of the most powerful examples of their commitment to delivering news came during Severe Tropical Storm Kristine and Typhoon Leon in 2024. As these natural disasters unleashed their fury, GMA’s reporters wasted no time heading straight into the heart of the affected areas, providing live, minute-by-minute updates from the frontlines. They kept Filipinos informed with real-time details about the extent of the damage, the conditions of those displaced, and urgent calls for rescue and relief efforts. Through their fearless coverage, GMA News showed once again that they are a trusted ally during the most critical times.

Their fearless reporting became a crucial lifeline for millions, showing that GMA News is a trusted companion in times of crisis.

TV5 Information

Logo of TV5 Information, one of the most trusted media outlets in the Philippines

Trust in the media has become a precious commodity. In the Philippine media scene, TV5 stood out by breaking from the norm and redefining how news reaches people. While others took cautious steps into digital, TV5 jumped right in, streaming news live and sharing instant updates on social media, giving Filipinos a more dynamic way to stay informed.

Their commitment to digital innovation shines through in how it’s always pushed the limits of news delivery in the Philippines. News5 has racked up a long list of firsts that show just how far they’re willing to go to keep people informed. They were the first to use Live-Pack technology and a virtual news set, the first to launch a news FM station called 105.9 True FM, and the first to run a 24-hour Filipino language free TV news channel known as AksyonTV. 

They didn’t stop there, Bloomberg TV Philippines, created in partnership with Bloomberg L.P. and Cignal, brought the country its first English-language business news channel in 2015. That same year, they leveled up again by becoming the first to shoot and produce newscasts in HD. In 2017, they broke new ground with News5 Digital, the first digital-only video news channel in the country. 

Paired with live streaming on YouTube and real-time updates on Facebook and Twitter, TV5 is reshaping how Filipinos experience it, making it faster, smarter, and more connected to their daily lives.

Philippine Daily Inquirer

Logo of Philippine Daily Inquirer one of the most trusted media outlets in the Philippines

Started as a trusted voice in Philippine newspapers, the Philippine Daily Inquirer has grown alongside its readers, adapting to digital platforms while staying true to its roots. Since its first issue in 1985, it has been a steady source of news for Filipinos, keeping up with the times without losing its commitment to truth and integrity.

But most of all, the Philippine Daily Inquirer is known for not backing down, delivering balanced news with fearless views. In November 2024, the paper tackled one of the most explosive stories in Philippine politics, the growing tension between Vice President Sara Duterte and President Ferdinand “Bongbong” Marcos Jr. 

What started as a partnership during their 2022 campaign for unity has unraveled into a public and personal feud. The cracks began to show over differences on major issues, like their opposing stances on China’s claims in the South China Sea. Things escalated further when Duterte resigned from key government positions in mid-2024, signaling a deeper divide. Then came the tipping point, Duterte accused Marcos and his family of plotting against her and publicly threatened to have the president assassinated if such a plot proved true.

This shocking turn of events not only deepened their rift but also raised serious questions about the nation’s political stability. Through its fearless and thorough reporting, the Inquirer has given the public a clearer picture of this volatile situation, proving once again why it remains an essential voice in Philippine journalism.

Manila Bulletin

Logo of The Manila Bulletin, one of the most trusted media outlets in the Philippines

For generations, Manila Bulletin has been a trusted source for Filipinos, providing clarity on major events and stories that matter. Known as “The Nation’s Leading Newspaper,” it’s the kind of paper you’d see on coffee tables or passed around during conversations, bridging tradition with modern times to stay relevant in the media world today.

One of the most iconic moments that solidified Manila Bulletin as one of the most trusted names in Philippine media was its coverage of the 2016 Presidential Elections. Their MB Hot Seat series became a standout feature, where candidates faced tough, straightforward questions about their plans, policies, and visions for the country. Unlike the usual rehearsed speeches and campaign rhetoric, the series gave the public a rare glimpse into the candidates’ genuine thoughts and character. For voters, it was a breath of fresh air, direct, unfiltered, and honest.

They also introduced the MB Live Election Hub, an innovative platform that provided real-time updates, precinct results, and detailed analyses of voting trends. As the election unfolded, this hub became a go-to resource for Filipinos seeking reliable and timely information. The Bulletin made sure voters understood the bigger picture, what the numbers meant, the issues at stake, and the potential impact of the results.

For many, coverages like these reminded people that the Bulletin has been a trusted partner, helping Filipinos make sense of critical moments in the nation’s history.

Super Radyo DZBB

Logo of Super Radyo DZBB, one of the most trusted media outlets in the Philippines

When disasters strike and electricity cuts off, leaving televisions out of reach, the radio becomes a lifeline. In those moments of uncertainty, Super Radyo DZBB is often the first voice Filipinos turn to. As GMA Network’s flagship AM station, it has earned trust by delivering reliable updates during the country’s most critical times.

The 2020 Taal Volcano eruption showed just how important Super Radyo DZBB is to Filipinos. As ash covered entire towns and thousands of people scrambled to safety, DZBB was on the air, giving real-time updates that people relied on. They worked closely with local governments to share critical information about evacuation zones, safety tips, and where to find help. Their reporters were right there in the thick of it, making sure listeners knew exactly what was happening.

For many, especially in areas where power was out and communication was limited, DZBB became their lifeline. This commitment to timely, accurate reporting reaffirmed DZBB’s role as more than a station. It proved they were an essential part of the national fabric, a trusted voice Filipinos could count on in the darkest of times.

The Philippine Star

Logo of The Philippine Star, one of the most trusted media outlets in the Philippines

Journalism in the Philippines often feels like a battleground, every story carries risks, whether facing threats, censorship, or the looming pressure to follow a narrative. In a place where speaking out can feel like swimming against a powerful current, staying true takes real courage. The Philippine Star, since 1986, has been one of the few media outlets to remain steadfast in its commitment to clear, unbiased reporting, earning the trust of readers who depend on its integrity amidst the noise.

The Philippine Star’s coverage of the government’s anti-drug campaign highlights why the publication is trusted. Since the Duterte administration, they’ve made sure not to miss a single key story. From the outset of Duterte’s war on drugs, which involved aggressive crackdowns and a troubling number of extrajudicial killings, The Philippine Star has reported on the issue with thorough investigation and careful analysis. They’ve covered all sides, highlighting the human rights concerns, the responses from both local and international communities, and the real-life impact on Filipino families.

Even after Duterte left office, The Philippine Star didn’t take its foot off the gas. They’ve continued to track the aftermath of the drug war, digging into the lingering effects and the ongoing calls for justice. Now, with the Marcos administration at the helm, The Philippine Star is closely watching how the new government is handling the issue, providing updates on any changes in policy or strategy. 

Through it all, they’ve stayed committed to giving readers a balanced perspective, helping them form their own informed opinions on this complex, sensitive issue.

ABS-CBN

Logo of ABS-CBN, one of the most trusted media outlets in the Philippines

ABS-CBN, one of the Philippines’ largest and most trusted media networks, has been a cornerstone of news, entertainment, and public service for decades. In 2020, when the network lost its broadcast franchise, it seemed like the end of an era for millions of Filipinos who had relied on its programming. But instead of fading away, ABS-CBN proved what great journalism is all about—resilience and adaptation. 

Without their traditional TV channels, they quickly pivoted to digital platforms like Kapamilya Online Live and TFC, ensuring their commitment to quality news stayed strong. During the COVID-19 pandemic, they also launched Pantawid ng Pag-ibig, providing relief goods to families hit hard by lockdowns. ABS-CBN showed that even in the toughest times, their dedication to public service and to the Filipino people remains unwavering.

Now, ABS-CBN is forging strong partnerships with other major networks like GMA and TV5, to keep bringing Filipinos the entertainment, news, and public service they’ve come to know and love. ABS-CBN is a true testament to the power of resilience: even when the biggest part of what you’ve built is taken away, your commitment to serving the people can carry you forward, stronger than ever.

Trusted voices, lasting impact

These media outlets have been there for us time and time again, stepping up when it matters most. Whether it’s weathering storms, exposing corruption, or uniting communities, they’ve shown what journalism at its best can do. They’re the voices that keep Filipinos informed, empowered, and connected.

Want to know what these trusted outlets are saying about your brand? Media Meter can help you see the complete picture. Contact us today or check out our sample reports.

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