As the leading drug enforcement authority in the country, understanding how the media portrays you and identifying the news stories that attract public attention can be key to improving the ways that you communicate with your audience and building public trust. In April, the Philippine Drug Enforcement Agency (PDEA) saw a total of 566 news articles and 1,066 social media posts. Much of PDEA’s coverage came from Facebook, taking up 60.5 percent of their share of voice, with the top post being a statement from the Philippine National Police (PNP) denying the alleged cover-up of the disposal of P6.7 billion worth of crystal meth…
