APRIL 2023 REPORT
Sanofi Takes Over News Stories for Pharma
As prominent entities in the pharmaceutical field, it is crucial for
you to be aware of how your brand is being portrayed in the
media. This knowledge can help you identify the news stories
that capture public interest, and aid in enhancing your
communication strategies and fostering public confidence.
In April, four pharma companies garnered over a hundred
news stories and social media posts, with Sanofi taking the lead.
Notably, most of the top stories referenced the companies only in
passing as competitors or producers of similar medicines, with
news articles about topics such as the approved vaccine for RSV,
or respiratory syncytial virus, and the successful trials of a new
prostate cancer treatment, both products of other pharmaceutical
companies. Efforts to expand their reach in the local market, such
as Sanofi’s Pharmacademy for Filipino pharmacists, and Zuellig
Pharma (Moderna)’s launch of an Enterprise Solutions Hub, were
also top drivers of coverage.