MAY 2023 REPORT
Mother’s Day Promotions Drive Coverage for Metro Manila Hotels
With trends coming and going, keeping track of the stories that
bring attention to your brand can become your key to making
the most out of your communications and marketing strategies.
In May, the EDSA Shangri-La received the most media coverage
out of the four hotels included in this report, taking up 33.6
percent of the total share of voice. Alongside second placer
Manila Marriott, the top stories were made up mostly of Mother’s
Day promotions highlighting gift ideas and activities for moms,
such as spa services and special dinners and brunches..