Still recovering from a three-year pandemic and grappling with skyrocketing inflation, Filipino citizens look to the Marcos administration for solutions to the problems plaguing their daily lives. Keeping an eye on how the media talks about the issues relevant to your audience can help enhance your communication strategies and improve public trust.

We identified six topics that were often associated with President Ferdinand Marcos Jr. throughout the month of June: Agriculture, Maharlika Investment Fund, Foreign Relations, Development, Misinformaiton, and Human Rights. These themes came to the surface throughout the month, especially as the President highlighted his...