Sugar Industry Issues Draw Attention to the Universal Robina Corporation

As some of the most influential corporations in the Philippines, understanding how the media portrays you and identifying the news stories that attract public attention can be key to improving the ways that you communicate with your audience and building public trust.

In May, the Universal Robina Corporation (URC) garnered the most coverage out of the four companies in this report, with 345 news articles and social media posts, or 60.1 percent of the total share of voice. Throughout the month, the sugar industry was a major driver of coverage for URC in the news, as the corporation was mentioned in articles about ongoing discussions and meetings initiated by the Marcos administration..