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Electrification in the Auto Industry: BMW Takes the Lead

How do you become a PR leader in the luxury car market? Discover how BMW secured the top position in share of voice among luxury car manufacturers in January's industry report.

As the car industry moves towards electrification, it is crucial for luxury manufacturers to stay on top of the latest trends and developments so they can remain competitive and adapt to the changing market needs. Taking an active role in conversations about electric vehicles can enhance brand visibility, improve reputation, and positively impact sales.

In January, BMW was able to take the top spot among the four car manufacturers included in this report. BMW dominated conversations about luxury electric vehicles, primarily through the positively received launch of the iX3, their second fully-electric model in the Philippines..

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