JANUARY 2023 REPORT
Chery and Geely Speed Ahead of the Competition
It is important for car makers to closely monitor media
coverage in order to keep up with the quick pace and
constant evolution of the market. Paying attention to media
discussions about their brand is essential for enhancing
marketing efforts and communication plans.
In January, Chery and Geely had the most coverage out of
the four brands included in this report. Chery’s media
coverage was largely driven by the women’s volleyball team
of the same name, which is owned by the brand’s official
distributor. As new players and a new coach joined the
team, filling headlines all across different publicationsit
contributed positively to the brand’s coverage...