It is important for car makers to closely monitor media coverage in order to keep up with the quick pace and constant evolution of the market. Paying attention to media discussions about their brand is essential for enhancing marketing efforts and communication plans.
In January, Chery and Geely had the most coverage out of the four brands included in this report. Chery’s media coverage was largely driven by the women’s volleyball team of the same name, which is owned by the brand’s official distributor. As new players and a new coach joined the team, filling headlines all across different publication sit contributed positively to the brand’s coverage..
