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Media Coverage Spotlight: Chery and Geely

An analysis of over 700 conversations revealed that Chery and Geely emerged as the top newsmakers among automotive brands in January. Chery’s association with its women’s volleyball team, which featured new additions and a new coach, played a key role in driving its media visibility.

It is important for car makers to closely monitor media coverage in order to keep up with the quick pace and constant evolution of the market. Paying attention to media discussions about their brand is essential for enhancing marketing efforts and communication plans.

In January, Chery and Geely had the most coverage out of the four brands included in this report. Chery’s media coverage was largely driven by the women’s volleyball team of the same name, which is owned by the brand’s official distributor. As new players and a new coach joined the team, filling headlines all across different publication sit contributed positively to the brand’s coverage..

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