Know what's being said. Know what it's worth.
MMI's intelligence engine tracks every meaningful mention across 2,470+ Philippine sources, social platforms, and paid placements — scored for impact, not just volume.
Five capture surfaces. One intelligence engine.
Print & online news
2,470+ Philippine sources monitored continuously — national broadsheets, online publications, regional broadsheets, and vernacular outlets that global tools do not cover. Stories surface in the platform in near real-time.
Broadcast
Broadcast TV and radio mentions captured nationally and regionally, with searchable voice-to-text transcripts and downloadable clips for every mention. Same-day cycle on full transcripts.
Paid media
Verify every TV, radio, print, and digital ad placement. Calculate AVE per spot. Track competitor ad activity period-over-period across all channels.
Brand mentions
Always-on, keyword-precise alerting across every traditional and social media surface, with unlimited keyword combinations across brand, executives, products, and competitors.
Configurable to the granularity of your brand.
Configure unlimited keyword combinations across brand names, product names, executive names, campaign hashtags, and competitor terms. Add exclusion keywords to filter out irrelevant matches. Group keyword sets into brand-level, executive-level, and campaign-level views — so the right alert reaches the right person without flooding the team.
- Unlimited keyword combinations — no per-keyword licensing
- Boolean operators, phrase matching, and proximity rules
- Exclusion keywords to filter false positives
- Group hierarchies route alerts to the right person
Every ad that runs. Yours and your competitors'.
MediaWatch's paid media layer verifies every TV, radio, print, and digital ad placement, calculates AVE per spot, and tracks competitor ad activity period-over-period across all channels. The same Story Value methodology that scores earned coverage scores paid placements — so you can compare your earned and paid impact like-for-like.
- Multi-channel verification TV, radio, print, digital — with billing-grade exportable records.
- AVE per placement Calculated per spot, with breakdown by section, time slot, and ad size.
- Ad spend timeline Track competitor and own ad volume across 3-day, 7-day, 15-day, and monthly windows.
- Competitor ad intelligence See where competitors are advertising, how often, and how their strategy is shifting period over period.
- Daily MediaWatch briefings Consolidated daily report of all placements, in your team's preferred format.
- PrimeStar Bank ₱48.2M
- Kapital Bank ₱38.9M
- MetroSave Bank ₱29.4M
- Seguro Bank ₱22.1M
- PacUnion Bank ₱15.7M
AI that reads the cycle as fast as you do.
Four AI capabilities operate continuously across every capture surface — reading sentiment, surfacing anomalies, predicting where coverage is heading, and writing the briefing your team would write by hand.
accuracy
- 94% likely to break CriticalBreaking in 6–12 hrs"Sector watchdog probe into 3 PH banks expected within the week"Business Tribune beat reporter · pre-publication signal
- 71% likely to break HighBreaking in 1–3 days"NovaPay merger talks heating up on banking Reddit and X"3 influencer accounts · sentiment shift +0.28
- 48% likely to break WatchBreaking in 3–7 days"Digital wallet KYC mandate in draft — sector banks reviewing compliance timelines"Regulatory feed · 4 mentions in vernacular outlets
Story Value: the methodology beneath every metric.
Most platforms count mentions. MediaWatch quantifies them. Story Value scores every story on a proprietary index that factors audience size, mention prominence, author authority, publication credibility, word count, position, and rich media presence — calibrated specifically to Philippine reach hierarchies. A front-page broadsheet mention is weighted differently than a 2am provincial post — and the math is transparent enough to defend in a board meeting.
A single defensible score per mention — auditable, transparent, and benchmarkable across every channel.
Sentiment that reads Filipino the way Filipinos write.
Most sentiment engines are trained on English-language data and fail the moment they meet Philippine reality — sarcasm read as praise, hugot read as complaint, regional expressions registered as neutral noise. MediaWatch's sentiment engine is trained and continuously refined on Philippine corpora, so a sentiment score reflects what your audience actually means.
"Wow ang ganda mo naman, ang bait talaga ng bangko sa atin."
"Sobrang hugot 'to bes, hindi ko na keri 'tong service."
"Salamat kaayo sa serbisyo — lipay gyud mi."
"Mayap ya ing serbisyu da — salamat."
Catch the conversation before it becomes the crisis.
Most reputation events are detectable in their first 30 minutes. MediaWatch is built to surface these signals the moment they begin to move — pushed to every channel your team operates in. You're not trying to react faster. You're trying to react earlier.
First sentiment movement detected within the conversation surface.
Anomaly threshold crossed. Severity tier evaluated.
A single post begins to spread; routed to your war-room channels.
Newsroom contact begins. You've already started moving.
See your brand inside MediaWatch — in 30 minutes or less.
Request a personalized demo. We’ll set up your brand and named competitors in the platform before the call so you spend the meeting looking at your own coverage, not slides.
How teams use MediaWatch.
Crisis detection & early-signal monitorings
Catch the conversation before it becomes the crisis.
Share of voice tracking
Benchmark your visibility against named competitors across the same news cycle.
Executive briefings
Generate one-paragraph summaries for leadership without leaving the platform.
Competitive ad intelligence
Track how often, where, and against whom your competitors are spending their budget.
Common questions.
How quickly do mentions appear in the platform? +
Online mentions in under 5 minutes; broadcast and print on a same-day cycle with full transcripts and tearsheets.
Does MediaWatch monitor regional and vernacular media? +
Yes — including major Bisaya, Ilocano, Hiligaynon, and Kapampangan publications and broadcasters that global tools do not cover.
How do you measure impact, not just volume? +
Every mention is scored on Story Value, Author Score, and Publication Score — proprietary metrics calibrated to Philippine reach and authority.
Can MediaWatch detect digital, programmatic, and social ad placements? +
Yes — alongside TV, radio, and print, with the same AVE methodology applied across all channels.
Can I export coverage for client or board reports? +
Yes — instant export to Excel, PDF tearsheet, downloadable broadcast clip, Power BI, Tableau, or REST API.
Is there a limit on keyword sets and competitor watchlists? +
No — keyword combinations and competitor lists are unlimited; usage scales with your account tier.