Custom reports

When the question is bigger than a standard report, we build the answer.

Custom intelligence projects with named analyst leads, scoped timelines, and deliverables calibrated to questions that don't fit a template — issue tracking across long horizons, regulatory media analysis, multi-market comparative studies, executive-grade investigations, pre-pitch competitive landscapes for new business.

What's included

What a custom intelligence project includes.

Maria L. Cruz
Senior analyst · Financial services
01

Named analyst lead

A senior MMI analyst owns the project end-to-end, from brief through delivery, with industry expertise calibrated to your sector. You work with one person — not a rotating team or a ticket queue.

  • 12 yrs experience
  • Banking & capital markets
  • PSE-listed coverage
  • Bilingual EN / FIL
Single point of accountability No handoffs · No ticket queue
02 · Scope

Scoped statement of work

Written brief covering objectives, methodology, sources, timeline, and deliverable format. Reviewed and signed before work begins.

03 · Cadence

Regular check-ins

Weekly progress reviews during the active phase; ad-hoc consultation as the project evolves.

04 · Delivery

Final deliverable

Formatted report (PDF / PowerPoint / Word) plus underlying data set, plus optional in-person debrief presentation.

05 · Support

Post-delivery support

Analyst availability for follow-up questions and supplementary analysis for 30 days after delivery.

Sample output

See what a completed custom report actually looks like.

A redacted sample page — report structure, chart depth, and formatting. The most credible signal of deliverable quality before you book a scoping call.

  • Real report structure: KPI strip → SOV bars → sentiment trend line.
  • Prospective clients see output quality before booking a scoping call.
  • Brand names anonymized; data structurally consistent with delivered Philippine-market reports.
Request full sample
Process

From brief to deliverable, in four stages.

  1. 1

    Brief

    You 30 min

    Initial conversation with a senior analyst to scope the question. No commitment required.

  2. 2

    Scope

    Together 3–5 days

    Written statement of work with timeline, methodology, and deliverable format. Reviewed and signed before work begins.

  3. 3

    Analysis

    MMI 2–8 weeks

    Active analysis phase, with weekly progress check-ins. Timeline calibrated to the agreed scope.

  4. 4

    Deliverable

    Together 1 day

    Final report and underlying data delivered in your preferred format. Optional in-person debrief presentation.

Start with the brief
Where custom projects make sense

Where custom projects make sense.

  • Regulatory issue tracking

    Multi-month media analysis around a specific policy issue, regulatory development, or legislative cycle.

    6–12 weeks Recurring Legal & public affairs
    Discuss this
  • Multi-market comparative analysis

    Comparative coverage and sentiment study across the Philippines, plus 2–3 ASEAN markets.

    4–8 weeks One-off Strategy & regional
    Discuss this
  • Executive-grade investigation

    Deep-dive analysis on a specific event, controversy, or narrative requiring forensic-level documentation.

    8–16 weeks Confidential Executive & legal
    Discuss this
  • Pre-pitch competitive landscape

    For agencies pitching new business: comprehensive coverage and sentiment audit on the prospective account.

    2–4 weeks Pre-pitch sprint Agency new business
    Discuss this
  • Crisis aftermath analysis

    Post-incident analysis for risk and legal teams documenting the full media response cycle for compliance review.

    4–6 weeks Compliance-ready Risk & comms
    Discuss this

For the questions that demand more than a dashboard.

Coverage standards aligned to AMEC, IABC, and PRSP measurement frameworks.