Custom reports

Custom media intelligence, scoped to the question standard reports can't answer.

Our Client Success team scopes your brief and agrees the approach in writing, then a senior analyst builds a report around your brand set, your competitors, and your time frame.

Engagements run two to sixteen weeks, covering the Philippine media landscape in full depth.

No commitment. The first call is a scoping conversation with our Client Success team.

Where standard reporting stops

Some questions don't fit a template.

A standard sector report answers a standing question on a fixed cadence. It's the right tool most of the time, and our Report Library covers it.

For questions that fit standard reporting:

Browse the Report Library
Custom projects exist for the rest

A running spreadsheet of your press mentions and three competitors. A daily report through a launch or crisis window. A segmentation study ahead of a strategy review. These need a stated brief and a report built specifically around it.

Browse the archive

Find the brief that maps to your work.

Analyst-curated reports, filterable by industry and frequency. Start with the freshest below — or jump straight to a popular search.

A 3D scene with a card reading “Real Estate Industry Report” beside a building model, bar charts, and an upward line graph on a purple background.
Real Estate

Real Estate Industry Report

Philippine Real Estate Industry Report July-Aug 2025: Market analysis of 6 major developers with comprehensive media coverage data.

Sep 2025
A 3D card reading “Automotive Industry Report” beside a car silhouette, bar charts, and a line graph on a purple background.
Automotive

Automotive Industry Report

Latest automotive industry report reveals Philippine market trends. Complete analysis of 6 major automotive brands' media performance 2025.

Jul 2025
Financial Technology (Fintech) Industry Report
Banking & Finance

Financial Technology (Fintech) Industry Report

Philippine fintech industry report analyzing GCash, Maya & digital banks with media coverage, sentiment analysis & PR insights May-June 2025

Jul 2025
A 3D card reading “Food & Beverage Industry Report” beside food items, a donut chart, and bar graphs on a purple background.
Food & Dining

Food and Beverage (F&B) Industry Report

Comprehensive food and beverage industry report explores sustainability initiatives and corporate responsibility transforming the market.

Jul 2025
A tablet reading “Streaming Services Industry Report” beside media and chart panels on a purple background.
Entertainment

Streaming Services Industry Report

Comprehensive streaming services industry report: Philippine VOD market insights, platform competition & consumer sentiment Apr-May 2025.

Jul 2025
Maharlika Fund Takes Over Headlines in June
Banking & Finance

Maharlika Fund Takes Over Headlines in June

This report analyzes conversations on Maharlika Fund and its dominance on stories associated with the Marcos administration. Click here to view the report.

Jun 2023
Sugar Sector Controversies: May 2023 Spotlight on URC
Food & Dining

Sugar Sector Controversies: May 2023 Spotlight on URC

In May 2023, the Universal Robina Corporation draws media attention by helping address sugar industry issues. Click here to learn more about the report.

May 2023
Photo of a city avenue lined with high-rise buildings in a business district.
Travel

Mother's Day Highlights

This May 2023 report highlights how mother's day promotions increased media coverage for Metro Manila Hotels. Click here to see the full report.

May 2023
Photo of a hand reaching for blister packs of medicine on a pharmacy shelf stocked with boxes.
Healthcare

Sanofi Dominates April Pharma News

In April 2023, our media monitoring tool underscored Sanofi's dominance in news stories for pharma. Download the report for more information.

Apr 2023
Editorial photo of a person’s handcuffed wrists beside another hand holding a small plastic sachet, representing an anti-drug operation.
Government & Public Sector

April 2023 Coverage Highlights for PDEA

This report analyzes Philippine Drug Enforcement Agency and finds that the alleged P6.7 billion cover-up dominates headlines. Click here to see the full report.

Apr 2023
Sim Registration Puts DICT in the Headlines
Telecommunications

Sim Registration Puts DICT in the Headlines

This report analyses the conversations related to DICT. Find out why SIM registration puts DICT in the headlines. Click here to see the full report.

Apr 2023
Fast Food Giants: McDonald's and Jollibee Take the Lead
Food & Dining

Fast Food Giants: McDonald's and Jollibee Take the Lead

McDonald’s dominates Jollibee, KFC, and Popeyes in the media. See what the conversations are about these leading fast-food chains.

Apr 2023
Custom reports

Two ways we build custom reports.

Every custom report is scoped to your brief and your own brand set — narrower and more specific than an industry report, and built in the format that fits what you need.

Most common today

Custom Excel reports

Spreadsheet-based reporting built around you and your competitors. Typical asks: a running spreadsheet of press mentions, weekly updates on you and your competitors, or daily reports during a launch or crisis window.

Broader, longer horizon

Custom PowerPoint / HTML reports

Presentation-format reporting for wider-scope questions — quarterly, bi-annual, or annual reviews, brand and market segmentation studies, and other analyses shaped around what you need.

Process

From brief to deliverable, in four stages.

  1. 1

    Brief

    You + Client Success 30 min

    Initial conversation with Client Success to scope the question. No commitment required.

  2. 2

    Scope

    Together 3–5 days

    Written statement of work with timeline, format, and deliverable. Reviewed and signed before work begins.

  3. 3

    Analysis

    MMI 2–16 weeks

    Active analysis phase. A senior analyst builds the report; Client Success keeps you updated throughout. Duration follows the scope.

  4. 4

    Deliverable

    Together 1 day

    Final report delivered in your preferred format via Client Success, with your analyst available directly for questions about the results.

Start with the brief
Common Questions

About our industry reports.

What's the difference between a custom report and an industry report? +

Industry reports are broad, sector-wide, and published on a fixed cadence. Custom reports are scoped specifically to your brand set and question, with a timeline and deliverable format built around your brief.

How long does a custom report take? +

Typically 2–16 weeks from signed scope to delivery, depending on the complexity of the question and the depth of analysis required. Straightforward briefs move faster; multi-market or historical work takes longer.

What formats do custom reports come in? +

Delivered as an Excel report or a PowerPoint/HTML report, whichever suits how you'll use the findings. Format is agreed in the written scope before analysis begins.

Do I need an existing MMI subscription to commission a custom report? +

No — custom reports are commissioned independently of a MediaWatch subscription, though existing subscribers get priority scheduling.

How is a custom report priced? +

Pricing is calibrated to the scope — timeline, data depth, and analyst hours required. You'll receive a written quote after the scoping call, before any commitment.

For the questions that demand more than a dashboard.

Coverage standards aligned to AMEC measurement frameworks.