The intelligence platform built for Philippine media complexity.
MMI exists to give communications, marketing, and government teams a defensible read on what the public is hearing, saying, and believing about them. We unify every relevant signal — print, broadcast, online news, social, paid media, vernacular conversation — into one platform, calibrated to how Philippine audiences actually consume and react to media. The teams who use MMI are the ones whose decisions move when the story moves.
What we do
We monitor every meaningful surface where Philippine audiences encounter your brand — then score, contextualise, and interpret that coverage so a metric on our platform translates directly into a decision in your conference room.
Broadcast
Online
Social
Paid media
Vernacular
How we measure
Every story is rated on three independent dimensions, then composited into a single decision-grade figure. The framework is documented, auditable, and aligned to international AMEC measurement standards — but calibrated to Philippine reach and authority.
01 · Capture
Captured at the source
Every story is captured the moment it publishes — print, broadcast, online, social — through a continuously expanding network of monitored sources, including outlets and platforms that global competitors do not cover.
02 · Score
Scored with proprietary methodology
Every story is rated on Story Value, Author Score, and Publication Score — a measurement framework that quantifies impact (not volume) and is calibrated to Philippine reach and authority. The methodology is documented, auditable, and aligned to international AMEC measurement standards.
03 · Review
Reviewed by domain specialists
AI surfaces signals; analysts with deep Philippine media expertise contextualize them. The result is intelligence you can defend to a board, not just data you have to interpret.
Who we serve
MMI works with communications and marketing teams across regulated industries and the PR networks that support them. The platform adapts to each — banking teams configure regulatory keyword sets; government teams add vernacular monitoring; agencies use white-labeled multi-client dashboards.
Corporate Communications
Reputation, executive visibility, crisis-readiness.
PR Agencies
Multi-client reporting, white-labeled dashboards.
Government & Public Sector
Vernacular monitoring, policy-narrative tracking.
Marketing & Brand
Share-of-voice, campaign measurement, competitor reads.
The analyst desk.
MMI's analyst desk is structured by sector and capability — senior leads in banking & financial services media, government communications and policy, crisis response, and AI methodology, supported by analysts specializing in regional and vernacular coverage, broadcast monitoring, and competitive intelligence. AI surfaces the signals; analysts contextualize them. For clients on enterprise plans, named analyst contacts handle active reputation events directly.
