The conversation is your real campaign feedback loop.
For CMOs, brand directors, and consumer-insights leads at multi-market brands, MMI connects the conversation around your campaigns to the metrics that justify marketing investment — earned coverage, share of conversation, real-time competitor activity, and audience intent signals, all in one platform.
See the marketing platform- AMEC
- PRSP
- PhilGEPS
Paid + earned + social. In one view.
Most marketing intelligence stitches paid, earned, and social together from three different vendors — each with its own methodology, its own definitions, its own export formats. MMI unifies all three on the same platform with the same Story Value scoring applied uniformly. A campaign's earned coverage on a national broadsheet compares like-for-like to its paid amplification on TV and to the social conversation it sparked. One dashboard, one methodology, one source of attribution truth.
Quantify earned-media impact.
Convert earned coverage into the metrics your CFO recognizes — Story Value, AVE, share of voice, sentiment movement, audience reach. Quantify what marketing investment produced beyond the impression numbers.
See ROI templatesSee competitor strategy shifts before they affect your share of voice.
Track named competitor brands across earned coverage, paid placements, social conversation, and influencer mentions in real time. The platform surfaces strategy shifts — competitor's ad-spend acceleration, sudden shift in messaging tone, new spokesperson rotation, partnership announcements — the moment they appear.
Share of voice
Earned, paid, social, total.
Spend trajectory
Period-over-period ad volume across all paid channels.
Message penetration
What's actually breaking through, by channel and by audience.
Sentiment differential
How audiences are receiving competitor activity vs. yours.
Audience signal at campaign tempo.
Most consumer research lands quarterly. The conversation moves daily. MMI surfaces audience intent signals at the speed campaigns actually run — what's resonating, what's not, what audiences are saying about competitor responses, what regional differences are emerging. Connect campaign activity to consumer signal without waiting for the next research cycle to land.
- Locally-calibrated sentiment across Filipino, English, Taglish, and major regional languages
- Audience response tracking per campaign asset
- Regional sentiment differential — Manila vs. Visayas vs. Mindanao
- Influencer & creator response — how campaign content propagates through earned amplification
For brands. For campaigns. For the conversations that actually move them.
Two ways to start — whichever fits your role.