Platform

One platform. Every signal. Scored as one.

MMI unifies traditional media monitoring, social listening, brand mention tracking, paid media verification, and analyst-grade reporting into a single intelligence platform — calibrated to Philippine reach, language, and audience reality. Every signal lives in one architecture, scored with one methodology, surfaced through one dashboard.

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Five capture surfaces

Five capture surfaces. One unified intelligence layer.

Print & online news

1,500+ print & online titles

Broadcast

TV and radio with transcription (voice-to-text)

Paid media

TV · radio · print · digital

Brand mentions

Always-on, keyword-precise

How it works

From signal to decision, in four stages.

Stage

Capture

Continuously monitor every relevant Philippine media surface. New sources are added to the network at the speed the media itself evolves.

Capture surfaces illustration
Stage

Score

Every story is rated on Story Value, Author Score, and Publication Score — a measurement framework that quantifies impact, not just volume, and is calibrated to Philippine reach and authority.

Story Value scoring illustration
Stage

Surface

AI-powered detection brings the signals that matter to the surface — coverage spikes, sentiment shifts, emerging narratives — before they break.

Anomaly detection illustration
Stage

Activate

Real-time alerts route to email, mobile, Slack, Teams, and the war room. Reports export to Excel and PDF, with API and BI-tool (Power BI, Tableau) integration available on request.

Alerts and activation illustration
Proprietary methodology

Not all coverage is created equal. We built the math to tell them apart.

A mention on a national broadsheet during peak news hours is not the same as a mention in a provincial tabloid at 2am. Story Value, Author Score, and Publication Score are MMI's proprietary measurement framework — calibrated specifically to Philippine media reach, authority, and influence patterns.

Story Value

Quantifies the impact of every story by weighting audience size, mention prominence, position, word count, and rich-media presence — calibrated to Philippine reach hierarchies.

Author Score

Measures journalist influence based on track record, beat authority, and the cycle-through rate of their coverage — so you know which writers move the conversation.

Publication Score

Scores publication credibility, audience composition, and editorial weight, indexed against Philippine media reach hierarchies — not approximated from global rankings.

One methodology. Every channel.

One measurement framework. Every channel.

Story Value, Author Score, and Publication Score are MMI's proprietary measurement framework. The same scoring applies across print, broadcast, social, and paid media — so a campaign's earned coverage on a national broadsheet compares like-for-like to its TikTok amplification, and a regulatory mention on a provincial broadcaster carries the weight it actually deserves.

The Manila Chronicle National broadsheet · Print + Online
Print
BUSINESS · PAGE B1

PrimeStar Bank leads Q1 lending growth as digital banking competition intensifies

By Maria L. Cruz · 12 May 2026

Story Value
87 SV
Author
A1
Publication
T1
Reach (est.) 2.4M readers
Sentiment Positive · +14
Like for like
@financepinoy · TikTok Finance influencer · 1.2M followers
Social

Anong bago sa Q1 banking report? PrimeStar leads, Kapital tinatry maabutan — let's break it down for OFW remittances...

84K 2.1K 12K
Story Value
82 SV
Author
A2
Publication
T2
Reach (est.) 2.1M views (48h)
Sentiment Positive · +11

Two surfaces. One scoring rubric. Earned print coverage and short-form social compared on the same axis — so campaigns are measured by impact, not by channel convention.

AI capabilities

AI built into the platform — not bolted on.

Sentiment intelligence

Locally-calibrated sentiment

Reads tone, irony, and vernacular nuance across Filipino, English, Taglish, and major regional languages.

Trained on Philippine media, not translated from US English Tagalog sarcasm and Bisaya idioms register as sarcasm and idioms — not false positives.
Real-time detection

Real-time spike & shift detection

Surfaces coverage spikes, sentiment shifts, and emerging narratives the moment they begin to move.

Catches stories before they cycle through Detection runs continuously across all five capture surfaces — not on a daily report schedule.
Generative AI

AI-assisted briefings

Automated executive summaries in your team's house style, configurable per role.

One source story, three perspectives The same story summarised for the CEO, the PR lead, and the analyst — each in the voice their report is read in.
Entity recognition

AI-powered author & entity recognition

Identifies the people, organizations, and geopolitical entities mentioned alongside your brand, automatically.

Knows the local players Recognizes Philippine journalists, agencies, government bodies, and brands without manual seeding.
The product surfaces

Two ways into the platform.

MediaWatch · Intelligence engine

Track every meaningful mention.

1,500+ traditional sources, every major social platform, ad placements, and the conversations forming around your competitors.

Explore MediaWatch
Reports & Analytics · Measurement layer

From raw signal to defensible metrics.

Cross-channel dashboards, AI-generated briefings, and the proprietary methodology behind Story Value, Author Score, and Publication Score.

Explore Reports & Analytics

See the platform with your brand inside it.

Request a demo or talk to an analyst.

Request a demo
Talk to an analyst · 15 min