Insights — the MMI newsroom

See what’s moving in Philippine media — before it moves you.

Monitoring know-how, measurement frameworks, and culture watching from the MMI team for communicators who need the signal early.

Illustrated banner for a PR article showing a silhouetted speaker at a podium before a crowd of raised microphones and floating icons representing advocacy and communication, lit in purple.
Public Relations

ESG, Advocacy, and the New Era of Purpose-Driven PR

A 2026 guide to purpose-driven PR for Filipino brands, covering new SEC ESG rules, credible advocacy communications, and how to steer clear of greenwashing.

Media MeterJun 03, 2026
A 3D smartphone showing a “Creator Ecosystem Dashboard” with a rising revenue chart, “Revenue” and “Global Reach” panels, a “Sales Feed” with “MERCH” and “LIVE COMMERCE” tags, and “BRAND PARTNERSHIPS” and “AUDIENCE MILESTONES” rows, surrounded by floating icons including a camera badge reading “FILIPINO CREATOR” and a “LIVE SHOP” video icon.
Culture & Trends

5 Signs the Filipino Creator Economy Has Officially Gone Mainstream 

Filipino creator are launching brands, landing global deals, and reshaping ad spend. Here's why the creator economy is now impossible to ignore.

Media MeterJun 01, 2026
Stylized illustration of a person holding an umbrella under a large glowing sun in a city plaza, conveying intense heat.
Culture & Trends

How to Beat the Dangerous Heat Index in the Philippines

Stay safe as the heat index soars this Philippine summer. Learn 10 practical tips to prevent heat stroke and beat the record-breaking 46°C heat.

Media MeterApr 29, 2026
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Media Monitoring

Predictive Analytics: Transforming PR in the Philippines

Learn how predictive analytics helps Philippine PR teams forecast trends, prevent crises, and craft campaigns that deliver measurable results.

Media MeterApr 28, 2026
Three floating dark cards on a purple background showing chat bubbles, reaction icons, and a small bar chart, representing earned media value.
Culture & Trends

What Is Earned Media Value and Why PH Brands Keep Getting It Wrong

Earned media value sounds simple — but most PH brands are measuring it wrong. Here's what EMV really means and the 9 mistakes to stop making now.

Media MeterApr 17, 2026
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Culture & Trends

 Best PH Summer Destinations 2026

Planning a summer trip in the Philippines? Your 2026 guide to 8 summer destinations beyond Boracay — budget ranges, travel tips, and top picks included.

Media MeterApr 16, 2026
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Culture & Trends

Viral Misinformation: How Filipino Brands Should Respond

Viral misinformation can spiral fast. Learn how Filipino brands can monitor threats, respond with confidence, and protect their reputation online.

Media MeterApr 14, 2026
A computer monitor showing a “Predictive Analytics” dashboard with rising line graphs and a donut chart on a purple background.
Media Monitoring

Predictive Analytics: Spot Trends Before They Go Viral

Learn how Filipino brands can use predictive analytics to detect emerging trends before they go viral — from social listening to first-party data.

Media MeterApr 01, 2026
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Social Listening

AI Sentiment Analysis: The Edge Filipino Brands Need

Learn how AI sentiment analysis goes beyond tracking mentions and why leading brands are using it to drive real decisions in 2026.

Media MeterMar 31, 2026

The Philippine Media Pulse — delivered weekly.

Every Monday, a four-minute read on what dominated last week's coverage, the brands that gained or lost share, and the cycles forming for the week ahead.