Insights — the MMI newsroom

See what’s moving in Philippine media — before it moves you.

Monitoring know-how, measurement frameworks, and culture watching from the MMI team for communicators who need the signal early.

Filipino folklore marketing collage: mythic illustrations, a Bongga Ka ‘Day! theater crowd, a P97.2M box-office note and a stack of Filipino folklore books
Culture & Trends

Filipino Folklore Marketing: Listen Before Brands Buy In

Filipino folklore marketing now sells at mainstream scale. What a P97.2M opening and a casting row teach brands about listening first.

Media MeterOct 09, 2026
Government Media Monitoring Philippines: Release-Day Plan
Media Monitoring

Government Media Monitoring Philippines: Release-Day Plan

Government media monitoring Philippines: PSA release dates are public, so brief the split in the data before coverage picks a frame.

Media MeterOct 07, 2026
Media content licensing Philippines: agency procurement folder, coverage archive, Ross v. Thomson Reuters ruling on a tablet and asset and risk checklist
Media Monitoring

Media Content Licensing Philippines: Agency Due Diligence

Media content licensing Philippines just became a procurement issue. What the Ross ruling means for agency contracts, vendor provenance and risk.

Media MeterOct 05, 2026
PR agency pitch measurement scorecard on a clipboard beside Coca-Cola, Mastercard and Nongfu Spring Chaπ branding, with a note: Measurement is the new mandate
Culture & Trends

PR Agency Pitch Measurement: Prove It Moved the Business

PR agency pitch measurement now decides who wins big accounts. What Coca-Cola and Mastercard's reviews signal, and the scorecard Philippine agencies need.

Media MeterSep 30, 2026
Google Ads Bidding Changes: How to Explain Costs to Finance
Media Monitoring

Google Ads Bidding Changes: How to Explain Costs to Finance

Google Ads bidding changes and a US ad tech ruling now reprice Philippine campaigns. Build a change log and an independent baseline before finance asks why.

Media MeterSep 25, 2026
Facebook Link Post Limits: What Philippine Pages Should Know
Media Monitoring

Facebook Link Post Limits: What Philippine Pages Should Know

Facebook link post limits may cap Pages at two links a month. What Philippine government and brand Pages should check now, and how to prove an advisory landed.

Media MeterSep 23, 2026
Best News Apps and Aggregators in the Philippines in 2026
Culture & Trends

Best News Apps and Aggregators in the Philippines in 2026

The best News Apps and Aggregators in the Philippines, compared for reach, credibility, and features, plus how to spot a trustworthy source.

Media MeterSep 21, 2026
Media Monitoring Strategies compared: a zero-follower TikTok video with millions of views next to a Facebook private Group thread.
Social Listening

TikTok vs Facebook: Different Media Monitoring Strategies

Why do TikTok and Facebook need different media monitoring strategies? See algorithm differences, PH usage data, and blind spots each platform create.

Media MeterSep 18, 2026
AI Overviews citing a Tech in Asia GCash story, next to a stat showing AI Overviews trigger on 29.1% of Philippine searches.
Media Monitoring

Getting Cited in AI Overviews Starts With Media Monitoring

AI Overviews trigger on 29% of Philippine searches. Learn what actually earns a citation, and how media monitoring tracks it.

Media MeterSep 16, 2026

The Philippine Media Pulse — delivered weekly.

Every Monday, a four-minute read on what dominated last week's coverage, the brands that gained or lost share, and the cycles forming for the week ahead.