See what’s moving in Philippine media — before it moves you.
Monitoring know-how, measurement frameworks, and culture watching from the MMI team for communicators who need the signal early.
Earned Media Reach Is Shrinking: Reprice Each Placement
Philippine earned media reach is falling while coverage shifts into apps and feeds. Learn how PR agencies can state the reach basis behind every client number.
AI Search Attribution: Google Owns the Answer Surface Now
Google now sells ads inside the answers your brand appears in. What AI search attribution can still prove for a Philippine board report, and what it cannot.
AI-Led Creative Is Coming to Your Pitch: Prove It Works
AI-led creative is already shipping in Philippine campaigns. Why volume is not proof of impact, and how to set a share-of-voice baseline before the work lands.
Performance Max Asset Optimization: Audit the Toggles Now
Performance Max asset optimization can now build ads from your client's own site. Audit the two toggles, and the ASC disclosure duty that comes with them.
Official Statistics Monitoring After the Measure Changes
The PSA now counts poverty in deprivations rather than pesos. What official statistics monitoring has to re-baseline before the next release day lands.
ChatGPT Ads Philippines: Set a Baseline Before You Spend
ChatGPT Ads Philippines launched with no local benchmark. Set a presence, recommendation-share and sentiment baseline before the first peso leaves the account.
AI Visibility Measurement Your Board Will Actually Accept
Exposure inside AI answers is rising while attribution collapses. Build AI visibility measurement on presence, share of answer and Philippine sentiment.
Agentic Media Buying Now Moves Faster Than Its Audit Trail
Agentic media buying reaches Philippine brands through network agencies. Build an independent record of what ran before you must report it to the board.
Client Reporting Beyond Clicks: Build the Three-Layer View
Only about a third of searches now produce a click. Why client reporting needs exposure, behaviour and outcome layers, and which baseline to start this quarter.
The Philippine Media Pulse — delivered weekly.
Every Monday, a four-minute read on what dominated last week's coverage, the brands that gained or lost share, and the cycles forming for the week ahead.