Electrification in the Auto Industry: BMW Takes the Lead
BMW received the most media attention for its luxury electric vehicle, putting it ahead of its competition. Click here to see the full report.
As the car industry moves towards electrification, it is crucial for luxury manufacturers to stay on top of the latest trends and developments so they can remain competitive and adapt to the changing market needs. Taking an active role in conversations about electric vehicles can enhance brand visibility, improve reputation, and positively impact sales.
In January, BMW was able to take the top spot among the four car manufacturers included in this report. BMW dominated conversations about luxury electric vehicles, primarily through the positively received launch of the iX3, their second fully-electric model in the Philippines..
Get this report for free.
Subscribe to MMI Intelligence to read the complete report — full brand rankings, sentiment breakdowns, and the narrative gaps worth acting on next quarter.
- Full PDF report, plus the interactive web edition
- Every tracked brand, ranked and compared
- Brand-by-brand share of voice and sentiment
- The narrative gaps and untapped differentiation opportunities
