Media Coverage Spotlight: Chery and Geely
In January, Chery and Geely had the most media coverage. Learn how these brands dominated the media conversations.
It is important for car makers to closely monitor media coverage in order to keep up with the quick pace and constant evolution of the market. Paying attention to media discussions about their brand is essential for enhancing marketing efforts and communication plans.
In January, Chery and Geely had the most coverage out of the four brands included in this report. Chery’s media coverage was largely driven by the women’s volleyball team of the same name, which is owned by the brand’s official distributor. As new players and a new coach joined the team, filling headlines all across different publication sit contributed positively to the brand’s coverage..
Get this report for free.
Subscribe to MMI Intelligence to read the complete report — full brand rankings, sentiment breakdowns, and the narrative gaps worth acting on next quarter.
- Full PDF report, plus the interactive web edition
- Every tracked brand, ranked and compared
- Brand-by-brand share of voice and sentiment
- The narrative gaps and untapped differentiation opportunities
