The FEU Tamaraws Win the Media Race
This report analyzes the conversations about the five top universities in the Philippines. Learn how FEU Tamaraws' conversations made FEU win the media race.
It is essential for the biggest universities in the country to stay on top of their media coverage, as it can significantly impact their reputation and status. By understanding the public's perception of their institution and identifying which news items can bring them to the forefront of the conversation, universities can develop more efficient communication strategies.
In January, Far Eastern University (FEU) received the most coverage out of the four universities included in this report. Similar to the other universities, news about FEU was primarily driven by sports, with stories such as former Lady Tamaraws Chin Basas and Gyzelle Sy reuniting as members..
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- Full PDF report, plus the interactive web edition
- Every tracked brand, ranked and compared
- Brand-by-brand share of voice and sentiment
- The narrative gaps and untapped differentiation opportunities
