Food & Beverage

QSR competition, F&B trends, restaurant sentiment, and the food & beverage narratives moving the consumer beat.

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Food & Beverage

Daily intelligence on the Food & Beverage beat

Thursday, July 30, 2026

Issue #37

Jollibee expands Tim Ho Wan in Taiwan; DA, IPOPHL boost agri exports

Jollibee Foods Corp. plans to double Tim Ho Wan stores in Taiwan by 2030, while the Department of Agriculture and IPOPHL sign a pact to promote place-based branding for agricultural exports. Other stories include PAL's new A350-1000, five IT parks seeking PEZA status, and a cyclospora outbreak in the US.

By the MMI Food & Beverage Desk

Jollibee expands Tim Ho Wan in Taiwan; DA, IPOPHL boost agri exports

The day's conversation in the food and agriculture sector was shaped by two major corporate and policy developments: Jollibee Foods Corp.'s expansion of its Tim Ho Wan dim sum chain in Taiwan, and a new government partnership to boost [agricultural exports](https://media-meter.com/report-library/philippine-food-safety-fuel-rollback-and-beauty-boom-dominate-june-20-news "Philippine food safety fuel rollback and beauty boom dominate june 20 news") through geographical indications. These stories dominated the business pages, while a cyclospora outbreak in the United States and a local food safety ordinance in Iloilo added consumer and regulatory angles. The coverage set captured here includes 50 items, mostly from online news sources, with a total estimated advertising-equivalent value of over ₱15 million.

Dominant — Within the captured set, the dominant narrative is Jollibee's international expansion, specifically the Tim Ho Wan Taiwan growth plan. This story was picked up by at least four major online news outlets and generated the highest total estimated advertising-equivalent value among business stories. The narrative positions Jollibee as an aggressive global player, leveraging its franchise model to scale a premium brand in a mature market.

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