Fast Food Giants: McDonald's and Jollibee Take the Lead
McDonald’s dominates Jollibee, KFC, and Popeyes in the media. See what the conversations are about these leading fast-food chains.
For the leading fast-food chains in the country, understanding how the public perceives their brand and identifying the kinds of stories that put them in the spotlight will allow them to craft better, more effective communication strategies.
McDonald's and Jollibee, the two biggest fast food chains in the country, dominated the other brands in this report. In the lead, McDonald’s had 824 news articles and social media posts, representing 53.6 percent of the total share of voice. McDonald’s was predominantly mentioned in the news and in blog articles, making up 84.55 percent of their total coverage...
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- Full PDF report, plus the interactive web edition
- Every tracked brand, ranked and compared
- Brand-by-brand share of voice and sentiment
- The narrative gaps and untapped differentiation opportunities
