Not all coverage is created equal. We built the math to tell them apart.
A mention on a national broadsheet during peak news hours is not the same as a mention in a provincial tabloid at 2am. Story Value, Author Score, and Publication Score are MMI's proprietary measurement framework — calibrated specifically to Philippine media reach, authority, and influence patterns. The same methodology applies across MediaWatch and the broader platform, so a campaign measured in print can be compared like-for-like to its social amplification.
See how Story Value worksA coverage score grounded in real reach.
Combines Publication Score, Author Score, prominence on the page, and audience reach into a single calibrated value. The number you can defend in a board deck.
The journalist's gravity, quantified.
Tracks influence patterns across cadence, byline frequency, and amplification. Surfaces the writers whose coverage moves narratives — and the ones who don't.
Calibrated to PH reach hierarchies.
Weighted by audited circulation, broadcast reach, digital traffic, and editorial authority — calibrated to the Philippine media reach hierarchy no global tool can replicate.
AI that reads Filipino the way Filipinos write.
Most sentiment engines are trained on English-language data and fail at the moment they meet Philippine reality — sarcasm read as praise, hugot read as complaint, regional expressions registered as noise. MMI's AI is trained and continuously refined on Philippine corpora.
Sentiment, calibrated locally — read tone across Filipino, English, Taglish, and major regional languages.
Sarcasm read as praise, hugot read as complaint, regional expressions in Bisaya, Ilocano, or Kapampangan registered as neutral noise — generic sentiment engines fail here. MMI's AI is trained and continuously refined on Philippine corpora, so a sentiment score reflects what your audience actually means.
Catch a spike before it spikes.
Anomaly detection flags coverage surges, sentiment swings, and emerging narratives the moment they start to move — typically hours before they reach your CEO's inbox.
Briefings, not dashboards.
Daily executive summaries written in your house style — a board-grade read for the CEO, an operational read for the comms team, both in the same inbox before 7 AM.
Who owns the conversation.
High-Momentum PH Brands
| Brand | Tier | Story Value | Sentiment | Signals | Top source | Last surfaced | |
|---|---|---|---|---|---|---|---|
| 1 | SunBite Foods | Tier 1 | SV 152 | Positive | 7,500 | inquirer.net | 3 days ago |
| 2 | PrimeStar Bank | Tier 1 | SV 138 | Positive | 5,200 | bworld.com.ph | 1 day ago |
| 3 | PhilTel / Smart | Tier 1 | SV 108 | Negative | 4,800 | rappler.com | 5 days ago |
| 4 | PacUnion Bank | Tier 1 | SV 92 | Surge | 2,400 | bworld.com.ph | 2 days ago |
| 5 | Kapital Bank | Tier 2 | SV 76 | Neutral | 2,100 | inquirer.net | 1 week ago |
| 6 | Globe Telecom | Tier 1 | SV 64 | Negative | 1,900 | rappler.com | 4 days ago |
| 7 | NatCorp | Tier 2 | SV 58 | Positive | 3,800 | manilatimes.net | 6 days ago |
| 8 | MetroSave Bank | Tier 2 | SV 52 | Neutral | 2,800 | bworld.com.ph | 1 week ago |
| 9 | LandFirst Bank | Tier 3 | SV 46 | Positive | 1,650 | manilatimes.net | 3 days ago |
| 10 | ePeso | Tier 3 | SV 38 | Surge | 2,950 | rappler.com | 12 hours ago |
| 11 | GreenCity Land | Tier 3 | SV 32 | Negative | 1,450 | businessmirror.com.ph | 5 days ago |
| 12 | MaxiMart | Tier 4 | SV 26 | Positive | 980 | philstar.com | 2 days ago |
A defensible position no other platform can credibly occupy.
Enterprise-grade media intelligence, calibrated to Philippine media reality — at a tier and depth global and regional players structurally cannot match.
| Where they play | Their position | What MMI claims over them |
|---|---|---|
| Global enterprise platforms Global enterprise | Deep AI investment. Generic Asia-Pacific coverage; no Philippine-specific calibration of source, reach, or sentiment. | Philippine market depth: 1,500+ local sources, locally-trained sentiment AI, provincial and vernacular monitoring no global tool covers. |
| APAC enterprise tools APAC enterprise | Strong regional coverage. Philippine-aware but not Philippine-specific; resourced from Sydney and Singapore. | True local calibration: sentiment models trained on Philippine corpora, Story Value calibrated to Philippine reach hierarchies, analysts with deep local expertise. |
| SMB / mid-market self-serve tools SMB / mid-market | Self-serve, low-cost. Modern UX but minimal traditional-media coverage; English-first sentiment. | Enterprise depth: traditional and broadcast coverage, analyst-curated reports, AMEC-aligned methodology — at a tier these tools cannot reach. |
| Content / marketing tier tools Content / marketing | Trend tracking, influencer analysis. Not built for crisis or executive communications use cases. | Crisis-ready architecture: executive briefings, board-grade reporting, escalation routing — the use cases this tier explicitly does not serve. |
Built for, not just built by — the Philippines.
Capability framing in place of heritage claims. Verifiable, specific, and global in legibility.
Calibrated to where you are in the evaluation.
From a sector briefing to a procurement-stage rollout — pick the path that matches your moment.
Receive a sector-specific MMI briefing and a one-page platform overview immediately. No demo required — just real intelligence in your inbox.
Get the briefingA 30-minute walkthrough with your brand already set up in the platform. Spend the meeting looking at your own coverage — not generic slides.
Request a demoFor organizations with multi-team rollouts, custom integrations, or procurement requirements. We'll align on scope, security, and SLA.
Contact enterpriseThe definitive annual analysis of Philippine media coverage.
The Philippine Media Landscape report ranks the brands that dominated coverage, the sectors that drove the most crisis activity, and the journalists whose stories carried the most weight — with forward-looking signals on where the cycle is moving next. Used by communications teams, agencies, government, and academia.
Executive summary — instant, ungated access. Full report — gated form.
See your brand on the platform.
Request a tailored demo and we'll set up your brand, your competitors, and your sector before the meeting starts — so you spend the call reading your own coverage, not generic slides.
Coverage standards aligned to AMEC, PRSP, and PhilGEPS measurement frameworks.