It is essential for the biggest universities in the country to stay on top of their media coverage, as it can significantly impact their reputation and status. By understanding the public’s perception of their institution and identifying which news items can bring them to the forefront of the conversation, universities can develop more efficient communication strategies.
In January, Far Eastern University (FEU) received the most coverage out of the four universities included in this report. Similar to the other universities, news about FEU was primarily driven by sports, with stories such as former Lady Tamaraws Chin Basas and Gyzelle Sy reuniting as members..
