As the figurehead of public health in the Philippines, it is essential for the Department of Health to safeguard their reputation. Being aware of how the public perceives you and identifying which news stories attract attention can aid in making informed and efficient choices in your communication strategies that can influence and improve public trust.
COVID-19-related news accounted for the majority of media coverage about the Department of Health in the Philippines (DOH), contributing over 76.3 percent of articles and social media posts. Early in the month, the DOH announced a 10 percent rise in COVID cases nationwide, leading to an increase in COVID-related articles…
