The tourism industry is finally bouncing back after three years of heavily restricted travel. As hotels and leisure destinations are experiencing increased patronage, it is now essential to monitor media coverage to optimize communication and marketing tactics.
In March, Sofitel Philippine Plaza Manila had the most coverage out of the four hotels considered in this report, with 233 articles and social media posts, or 59.8 percent of the share of voice. Much of this coverage comes from Facebook, as Sofitel Philippine Plaza was mentioned in a total of 161 posts or 69.09 percent of its total coverage…
