With trends coming and going, keeping track of the stories that bring attention to your brand can become your key to making the most out of your communications and marketing strategies.
In May, the EDSA Shangri-La received the most media coverage out of the four hotels included in this report, taking up 33.6 percent of the total share of voice. Alongside second placer Manila Marriott, the top stories were made up mostly of Mother’s Day promotions highlighting gift ideas and activities for moms, such as spa services and special dinners and brunches..
