Smart Opens iPhone Duo Preorders as DICT Gets New Chief
Smart Communications opened a three-hour preorder window for Apple's eSIM-only foldable iPhone Duo, while Robert de Claro took over the Department of Information and Communications Technology and Converge tested a cheaper prepaid fiber plan.
Smart Communications opened a three-hour preorder window for Apple's first foldable iPhone, the iPhone Duo, on the evening of October 16, 2026, becoming the first Philippine carrier to commit publicly to the device after a day in which none of its rivals said whether they would carry it.516467 The window ran from 8 p.m. to 11:59 p.m. through the Smart Online Store, with monthly payments starting at ₱6,304 under Smart Postpaid Plans+ 1999 and zero-interest credit card installments of up to 24 months through select banks; customers who missed the window were placed on a waitlist.67 Smart Infinity members could order through their relationship manager or by dialing *800.5167 The device pairs a 7.6-inch inner display with a 5.4-inch outer screen and is eSIM-only in every market where it is sold, meaning it has no physical SIM slot.3264
That detail is the one with consequences beyond the launch. Most Filipino subscribers still activate service on a physical SIM, and an eSIM-only flagship removes that step from the box, shifting activation onto a digital provisioning process the carriers control. Neither PLDT, Smart, Globe, nor DITO had said publicly how they would handle that transition as of October 16.31 Globe's premium tier, Globe Platinum, had already staged midnight unboxing events for the iPhone 18 in Manila, Cebu, and Davao, but the item describing them covers the iPhone 18 launch and does not address the Duo or eSIM provisioning.75 The absence of carrier guidance was the day's clearest gap: a device marketed to Philippine buyers through a bank channel before the networks had explained how it would work.29
The day's other telecom news was quieter and more structural. Robert Joseph Montes de Claro took his oath as Secretary of the Department of Information and Communications Technology (DICT) at Malacañan Palace on October 13, 2026, succeeding Henry Aguda, and by October 14 had named three first priorities: better WiFi connectivity, curbing what the material calls nihilistic violent extremism, and an artificial intelligence governance framework.424548 The DICT is the agency that sets national policy for telecommunications and the government's digital programs, so its leadership and priorities shape permitting, licensing, and spectrum decisions that carriers depend on.42 Separately, Converge ICT Solutions said it will pilot a low-cost prepaid home broadband product this quarter, aimed at households that remain unconnected to fixed internet, with a possible commercial launch in the first quarter of 2027.62 And the National Telecommunications Commission (NTC), which regulates phone and internet services, ran speed tests inside MRT-3 stations, with GMA Network carrying the inspection across three newscasts on October 15 and 16.91011
Key themes
- Smart is the only carrier to commit to the iPhone Duo, and only for three hours. Smart opened preorders from 8 p.m. to 11:59 p.m. on October 16, with plans starting at ₱6,304 a month and a waitlist after the window closed.5167 No other Philippine carrier had announced availability by the end of the day.31
- The eSIM-only design puts activation support in the spotlight. The iPhone Duo has no physical SIM slot in any market where it is sold, and no Philippine carrier had explained how subscribers would activate it.3132 That leaves a customer-support question open ahead of the October 23 global on-sale date.3233
- A new DICT secretary has set three priorities and ordered a review of undersecretaries. De Claro named better WiFi, countering violent extremism, and an AI governance framework, and said he would check the accomplishments of DICT undersecretaries in past months.48 The review matters to carriers because personnel changes there can slow permits, licensing, and spectrum decisions.48
- Converge is testing prepaid fiber for households that mobile data currently serves. Converge CEO Dennis Anthony Uy said the product could launch commercially as early as the first quarter of 2027, targeting price-sensitive homes.62 Only about half of Philippine households, or 13.56 million, had internet access at home in a 2024 Philippine Statistics Authority survey, and a separate Opensignal assessment found just 29 percent had fiber connections.62
- The NTC measured mobile and internet speeds inside MRT-3 stations. GMA's 24 Oras, Saksi, and Balitanghali carried the inspection on October 15 and 16, with no operator named and no speeds disclosed.91011 The 24 Oras upload drew the most attention of the three, at 3,352 views, 35 likes, and 23 comments.9
- A Reddit user reported that DITO blocked a Squarespace content delivery network. The October 16 post said the block also took down an unrelated website while online gambling sites stayed reachable, and asked whether the DICT or internet service providers were behind it.1 DITO, the DICT, and the NTC had issued no statement in the material reviewed.1
- The NTC clarified that its draft refurbished-phone rules will not require permits for individuals. The regulator said the proposed rules cover commercial importation and sale of refurbished devices, not people selling their own used phones, and are meant to expand affordable options rather than eliminate the secondhand market.83
- PLDT's public output for the period was marketing and investor material, with no outage or regulatory action reported. The company's visible content consisted of fiber plan pages, a Fiber Biz marketing video featuring business owner Fibo Lim, and account and billing portals.151719 No service interruption or regulatory action involving PLDT appeared in the material.14
How the narratives stack
Dominant. The iPhone Duo preorder was the day's most consequential telecom development because it moved a global product launch into a Philippine commercial decision. Smart's three-hour window, its ₱6,304 monthly entry price, and its waitlist mechanism were concrete and dated.5167 The Inquirer's preorder guide and its companion piece listing "18 reasons" to take the device on Smart Postpaid carried the launch into consumer-facing coverage, and the tech blog Tech Sabado repeated the terms.516467 The dominance here is a property of the items gathered for this window: the Duo drew more distinct Philippine telecom articles than any other subject in the set, and it is the only story in which a carrier made a binding public commitment.
Counter-narrative. The eSIM-only problem sits against the launch enthusiasm. Apple's device ships without a physical SIM slot in every market where it is sold, and as of October 16 no Philippine carrier had said how activation would work.3132 UnionBank was already promoting iPhone 18 Pro and iPhone Duo preorders with 0% installment terms from October 16 to 20, marketing the device to cardholders before any network had published activation guidance.29 The practical risk is a subscriber who buys the phone through a bank promo and then cannot get it working without a store visit.
Emerging. Converge's prepaid fiber pilot and the NTC's refurbished-phone rules both point at the same market: Filipinos who want cheaper connectivity or cheaper hardware. Converge is aiming at the roughly half of households without home internet, and the NTC wants properly refurbished devices to reach buyers who cannot afford new ones.6283 Neither is a product yet — Converge's could launch as late as the first quarter of 2027, and the NTC's rules remain a draft memorandum circular issued in September.6283
Under-covered. The DITO block of a Squarespace content delivery network drew a single Reddit post with 60 upvotes, 2 downvotes, and 15 comments, and no coverage from any outlet in the set.1 A content delivery network is a system of servers that distributes website content to users, so blocking one can make several unrelated sites unreachable at once.1 The post did not identify the affected website, the specific domain, or any notice from DITO or the DICT, and it framed the question of who ordered the block as open rather than answered.1 Whether the block was deliberate, and whether a government agency directed it, is not established in the material.1
Platform insights
- Reddit. The platform carried the day's only consumer complaint with a measurable response. A post in r/Philippines reported that DITO blocked Squarespace's content delivery network and drew 60 upvotes, 2 downvotes, and 15 comments, a small but engaged thread rather than a broad reaction.1 A separate post in r/Tech_Philippines, from a college student asking for phone recommendations under ₱12,000 for camera, storage, and battery life, drew one like and one comment, which shows the entry-level upgrade conversation is present but not crowded.28
- YouTube. GMA's three uploads of the NTC MRT-3 speed test produced the day's most-viewed telecom video. The 24 Oras version drew 3,352 views, 35 likes, and 23 comments; the Balitanghali version drew 765 views, 4 likes, and 1 comment; and the Saksi version drew 185 views with no likes or comments.91011 The spread across three newscasts reflects their weeknight and noontime cycles rather than three separate developments.91011 A PLDT Home business marketing video featuring Fibo Lim, president of Fibo Lim Group of Companies, also ran on the platform as part of the Fiber Biz Madiskarte Masterclass series.17
- Facebook. The platform hosted the National Bureau of Investigation's announcement of subpoenas to the "Machong Chismisan" podcast members, a post that carried the disability-rights case into a formal investigation.4 UnionBank's preorder promotion for the iPhone 18 Pro and iPhone Duo also ran here, marketing the device to cardholders with installment terms.29
- X. Activity was thin and mostly promotional. A post carried a Samsung Galaxy A17 5G deal with Mint Mobile, a United States carrier, and a Japanese-language post announced that the iPhone Duo would be available on UQ mobile eSIM.3031 Neither involved a Philippine carrier.
Key voices and communities
Smart Communications and its postpaid marketing apparatus. Smart drove the day's commercial news with a dated preorder window, a published monthly price, and a waitlist, and its messaging leaned on its 5G network and installment terms.516467 The carrier's willingness to commit first gives it a first-mover position on the Duo, but it also makes it the first carrier that will have to answer eSIM activation questions.
The DICT under new leadership. De Claro arrived from the Social Security System, where he was president and chief executive, and brought more than three decades of corporate experience to the technology department.4047 His stated priorities — WiFi connectivity, violent extremism, and AI governance — and his plan to review undersecretary performance give carriers and financial-technology firms a new set of signals to track.48
Converge ICT Solutions and its chief executive. Dennis Anthony Uy framed the prepaid fiber pilot around households that rely on mobile data because fixed broadband has not reached them, citing the 13.56 million households with home internet and the 29 percent fiber penetration figure.62 His comments set Converge's growth story on the unconnected half of the market rather than on upgrading existing subscribers.
The NTC as a testing and rule-making body. The regulator appeared twice in the day's material: running speed tests inside MRT-3 stations and clarifying that its draft refurbished-device rules would not require permits for individuals.983 Both actions put the agency's measurements and draft rules in front of the public without naming carriers or publishing figures.983
Reddit's Philippine tech and general communities. A single r/Philippines thread raised the DITO block and asked who ordered it, naming the DICT and internet service providers as possibilities.1 The thread's 15 comments show a small group of engaged users rather than public opinion, and no outlet in the set picked the story up.1
Narrative streams
Smart opens a three-hour iPhone Duo preorder window at ₱6,304 a month
Smart's preorder window ran from 8 p.m. to 11:59 p.m. on October 16, 2026, through the Smart Online Store, with the device offered under Smart Postpaid Plans+ 1999 at monthly payments starting at ₱6,304 and zero-interest credit card installments of up to 24 months through select banks.5167 Existing Smart Postpaid subscribers renewing their plans could choose payment terms of up to 36 months, with installments charged to their postpaid bills, and successful preorder customers were promised 18GB of free Open Access Data valid for three months plus a ₱5,000 discount.67 The plan bundles an open-line device, a choice of Unli App bundle, 12 months of Unli 5G, Open Access Data, and high priority on Smart's network.67 The Inquirer's preorder guide noted that industry insiders expect the foldable to arrive in very limited stocks, which is consistent with the short window and the waitlist that followed it.51
The read for the sector is that handset bundling remains the main lever Philippine carriers use to hold postpaid subscribers, and a limited-stock foldable gives the first carrier to commit a short, sharp acquisition window. For Smart's rivals, the question is whether to match the offer before October 23 or cede the early Duo buyer to Smart. For subscribers, the terms are legible: a ₱6,304 monthly entry point on a Plans+ 1999 subscription, with the device cost spread across the installment period.
The eSIM-only Duo leaves Philippine activation unanswered
Apple opened iPhone Duo preorders on October 16 in markets including Norway and Japan, where NTT Docomo was to begin taking orders at 9 p.m. Japan time, and the device is eSIM-only in every market where it is being sold.3233 In Norway, Apple's cheapest foldable costs 25,990 kroner, roughly 8,000 kroner more than its most affordable iPhone 18 Pro Max, and it ships with two batteries and an A20 Pro processor but no Face ID, using a fingerprint reader instead.32 The Philippine absence from that rollout news is the finding: no carrier here had announced whether it would offer the device or how it would provision service for a phone with no SIM tray.31
An eSIM is a digital SIM that a carrier provisions remotely rather than a plastic card a subscriber inserts. For most Filipino subscribers, activation has meant buying and inserting a physical SIM, so an eSIM-only flagship moves a routine step into a carrier-controlled process that depends on store or app support. The read for the sector is that carriers that carry the Duo will need activation support ready before units reach buyers, because the first wave of customers will arrive through bank promotions rather than network channels. UnionBank's preorder promotion for the iPhone 18 Pro and iPhone Duo, running October 16 to 20 with 0% installment terms, is already marketing the device to cardholders without any telco guidance on how it will work.29 If no carrier has commented by October 22, that silence becomes the customer-facing message.
De Claro takes the DICT with three priorities and a personnel review
Robert Joseph Montes de Claro took his oath as DICT Secretary at Malacañan Palace on October 13, 2026, after President Ferdinand Marcos Jr. appointed him and Henry Aguda resigned.4245 The sequence before the appointment was messy: Malacañang denied on October 7 that Aguda had resigned, Aguda said he still headed the department and remained at the service of the president, and the Palace then accepted the resignation, with Dave Almirol, Edwin Lacierda, and Alexander Paraiso named as possible successors before de Claro was chosen.36373839 ANC reported that Aguda's resignation ended weeks of speculation about his cabinet position.41 De Claro came from the Social Security System, where he was president and chief executive, and Rappler noted he brought more than three decades of corporate experience to the technology department.4047 His successor at the SSS is finance and investment veteran Victor Alfonso Limlingan, who said he will focus on expanding member loan programs, improving the investment portfolio's risk-adjusted returns, and relaunching the Pension Booster Program, taking over amid scrutiny over alleged paper losses on listed stocks of nearly ₱40 billion.587889
By October 14, de Claro had named three first priorities: better WiFi connectivity, curbing what the material calls nihilistic violent extremism, and an AI governance framework, and said he would review the profiles of DICT undersecretaries to check their accomplishments in past months.48 The DICT has not published a policy calendar, so which priority becomes a concrete rule proposal first is not yet clear.48 The read for the sector is that the undersecretary review is the item with near-term operational weight: changes in those posts can slow permits, licensing, and spectrum decisions that carriers depend on for service rollouts, and the AI governance framework is the first de Claro initiative likely to matter to financial and technology firms.48 The appointment itself drew little public interaction — the oath-taking video had 53 likes on 2,843 views — so the immediate work for industry watchers is internal briefing rather than public response.42
Converge tests prepaid fiber for the unconnected half of Philippine households
Converge ICT Solutions is preparing to pilot a low-cost prepaid home broadband offering this quarter, with a possible commercial launch as early as the first quarter of 2027, according to cofounder and chief executive Dennis Anthony Uy.62 The product targets millions of Filipino households that remain unconnected to fixed broadband and largely rely on mobile data.62 Only about half, or 13.56 million, of Philippine households had internet access at home in a 2024 Philippine Statistics Authority survey, and a separate Opensignal assessment found that just 29 percent of households had fiber broadband connections.62 Uy said reaching the remaining market would require offering home internet at prices competitive with prepaid mobile data.62
Prepaid fiber changes the commercial model in a market where home broadband has mostly been sold on monthly postpaid subscriptions with installation commitments. A prepaid product would let a household buy connectivity in smaller increments without a contract, which is how many Filipino mobile users already buy data. The read for the sector is that Converge is betting the next tranche of broadband growth comes from price-sensitive households rather than from upgrading existing subscribers, and that bet puts pressure on the other carriers' entry-level pricing. The pilot's timing is the thing to watch: a this-quarter trial with a launch possibly more than a year out means the competitive effect is not immediate.
The NTC measures MRT-3 speeds and clarifies its refurbished-phone rules
The NTC tested mobile and internet speeds along the MRT-3 rail line in Metro Manila, and GMA Network's 24 Oras and Saksi carried the inspection on October 15, with Balitanghali following on October 16.91011 The three reports repeated the same finding with no operator named and no figures disclosed, so no carrier was publicly credited or blamed.91011 The 24 Oras upload drew the most attention of the three, at 3,352 views, 35 likes, and 23 comments; Balitanghali drew 765 views, 4 likes, and 1 comment; and Saksi drew 185 views with no likes or comments.91011 No statements from PLDT, Smart, Globe, DITO, Converge, or other carriers about the results appeared in the material.9
Separately, the NTC said on October 13 that its draft rules on the importation and sale of refurbished mobile devices would apply only to businesses dealing in commercial quantities, not to individuals selling or trading their own devices, and that the rules are not intended to eliminate the secondhand phone market but to give consumers more options for affordable, properly refurbished devices.83 Under a proposed memorandum circular issued in September, the NTC would allow commercial importation and sale of refurbished mobile phones, tablets, and similar devices that are type-approved, legitimately sourced, and free from unauthorized modifications.83
The read for the sector is that the MRT-3 test puts measured connection quality on a commuter line in front of a mass audience, and because the tests came from a regulator rather than a consumer complaint, carriers should expect follow-up testing on other routes. Nothing in the material announces an NTC report, a publication date for the results, a compliance deadline, or further testing rounds.91011 The refurbished-device clarification matters to carriers and retailers because it draws a line between commercial trade, which would be regulated, and individual resale, which would not, keeping the secondhand market open while setting standards for refurbished stock.83
A Reddit post reports a DITO block of a Squarespace content delivery network
A Reddit user wrote on October 16 that DITO Telecommunity blocked a content delivery network operated by website-building company Squarespace, an action the user said also took down access to at least one unrelated website.1 The same post said DITO had blocked the network while promoting online gambling sites, and asked which agency or company was behind the move, naming the DICT and internet service providers as possibilities.1 The post drew 60 upvotes, 2 downvotes, and 15 comments.1 It did not identify the affected website, the specific domain, or any notice from DITO or the DICT, and no statement from the company, the DICT, or the NTC appears in the material.1 How the block was implemented, which other sites were affected, and how many users lost access are not established, and no date is given for when the block began or whether it remains in place.1
A content delivery network is a network of servers that delivers website content to users, so blocking one can make multiple sites that rely on it unreachable at once.1 The read for the sector is narrow but real: a single thread of this size shows a small group of engaged users rather than public opinion, and one user's complaint does not by itself establish a wider pattern of site blocking.1 What would change that assessment is a statement from DITO, the DICT, or the NTC confirming or denying the block, or a second independent report of the same outage. Until then, the cause is unconfirmed.1
Conversation trajectory
Watch the October 23 window for carrier statements on iPhone Duo availability and eSIM provisioning. Apple's Norway announcement and Docomo's Japan schedule both point to October 23 as the global on-sale date, and if Philippine carriers intend to carry the device, plan announcements would most plausibly land in the working days before it.3233 If by October 22 no carrier has commented, the silence itself becomes the customer-facing message, because the device is already being sold here through bank channels.29 Observation window: October 17 to 23.
Watch for an NTC or DICT statement on the reported DITO block. A confirmed regulator role would put the issue inside the regulatory monitoring that carriers already run, and a denial would close it as a single user's report.1 Observation window: the coming week, or until DITO, the DICT, or the NTC addresses it.
Watch for the NTC's publication of MRT-3 test results or a second testing round. The broadcasts named no carriers and gave no speeds, so the underlying results are the missing piece; commuter-line coverage can prompt follow-up tests on other routes.91011 Observation window: the next few weeks, tied to any NTC release.
Watch the DICT for the first concrete proposal from de Claro's three priorities. The department has not published a policy calendar, so which of better WiFi, countering violent extremism, or AI governance becomes a rule proposal first is not yet clear, and the undersecretary review could produce personnel changes that affect permitting and licensing timelines.48 Observation window: the next four to six weeks.
Watch Converge's prepaid fiber pilot for pricing and coverage details. The product is described as a this-quarter pilot with a possible commercial launch as early as the first quarter of 2027, and its price relative to prepaid mobile data will determine whether it reaches the households Converge is targeting.62 Observation window: the fourth quarter of 2026.
Trigger events. The iPhone Duo global on-sale date of October 23; any NTC release of MRT-3 measured speeds or a second testing route; any DITO, DICT, or NTC statement on the reported block; the DICT's first published rule proposal under de Claro; and Converge's pilot launch details.19324862
Response guidance
Prepare an eSIM activation briefing before October 23. Carriers that intend to carry the iPhone Duo should have store, hotline, and app workflows ready for customers whose new phone has no SIM tray, because the first buyers will arrive through bank promotions rather than network channels.2931 The briefing should cover how a subscriber moves an existing number to an eSIM, how long provisioning takes, and what a customer should do if activation fails outside store hours.
Track the DICT undersecretary review as a permitting and licensing signal. Personnel changes in those posts can slow permits, licensing, and spectrum decisions, so regulatory teams should monitor DICT appointments and any published changes to review or approval processes rather than waiting for a formal policy announcement.48
Treat the reported DITO block as unconfirmed until a regulator or the company speaks. A single Reddit thread with 60 upvotes and 15 comments is not a pattern, and no outlet in the set covered it.1 If a carrier or the NTC confirms a block, the issue moves into regulatory monitoring; until then, it is a competitive and regulatory item to flag internally, not a public position to take.1
Prepare a short position on measured performance along MRT-3 and nearby routes. The NTC tests came from a regulator rather than a consumer complaint, and commuter-line coverage can prompt follow-up tests on other routes.91011 Carriers with network commitments touching MRT-3 should be ready to discuss measured performance there if the NTC publishes speeds or names operators.
Watch the NTC's refurbished-device rules for retail and channel effects. The draft memorandum circular would allow commercial importation and sale of type-approved, legitimately sourced refurbished devices while leaving individual resale unregulated.83 Carriers and retailers that sell or finance devices should track the final rules, because they set the standards for a segment that competes with new-device sales on price.
Brief financial and technology clients on the DICT's AI governance framework as it develops. The framework is the first de Claro initiative likely to matter to financial and technology firms, and it should be tracked from the department rather than from commentary.48 Early engagement on scope and definitions is more useful than reacting to a draft.
Keep prepaid fiber pricing under review as Converge's pilot approaches. If Converge prices home broadband competitively with prepaid mobile data, entry-level fixed broadband offers from other carriers will face comparison pressure.62 Product and pricing teams should have a response ready before the pilot's commercial launch window opens.
See the full picture behind today's signals.
This report draws from Media Meter's MediaWatch, our real-time monitoring engine tracking 2,470+ Philippine sources across print, broadcast, digital, and social. Explore how the platform turns raw coverage into decision-grade intelligence, then see how it's configured for teams like yours — whether you're in PR agencies, corporate comms, government, or marketing.
Want more? Browse our Report Library for sector and crisis intelligence, or request a demo and we'll have your brand set up before the call.
Want this kind of intelligence on your brand?
This brief is built on the same MediaWatch methodology that runs continuously across every brand we monitor. See your competitive landscape, Impact Score, and narrative trajectory in a 30-minute demo.


