For the country’s biggest universities, keeping an eye on what the media is saying about them is crucial to maintaining their reputation and prestige. Understanding how the public sees you and what stories can put you in the spotlight can help you make better, more effective communication strategies.
In January, Ateneo De Manila University (ADMU) had the most coverage among the four universities included in this report. ADMU was able to dominate coverage early in the month as their debate team won gold at the World Universities Debating Championship, which was among the top stories on both Facebook and Twitter. Twitter. ADMU’s men’s basketball team, the Blue Eagles, were also often..
